D-Link Provides Pavlov Media With Single Platform Switching Solution To Solidify Network

D-Link Provides Pavlov Media With Single Platform Switching Solution To Solidify Network

Pavlov Media, Inc. is a network systems integrator that has been offering private student housing and boutique luxury communities customized Internet, phone, and cable television services since 1992. Based in Champaign, Illinois, Pavlov serves more than 60,000 students in Multiple Dwelling Units (MDUs) across 29 states.

Recently, Pavlov Media recognized a need to standardize their networking equipment on a single platform. With multiple switch and router vendors that included Cisco and HP, Pavlov found it difficult to support and grow its nationwide network in a cost effective manner.

The student and boutique luxury multifamily communities that Pavlov serves use TV, telephone, Internet services a little differently than the rest of the population. “We’re serving a very demanding demographic,” said Robert Grosz, Executive Vice President, Pavlov Media. “About 80% of our user base is 18-24 year-old college students. They watch cable or broadcast television seven hours a week, but they use the Internet video seven hours a day.”

“Usage patterns are unique, with large, streaming video and music files, downloaded clips, YouTube, and peer-to-peer applications like Bit-Torrent,” he added. “so the IP network we deploy for our integrated data services package has to be a very reliable, very manageable solution. A lot of our value is in the robustness of the network.”

“Without standardized switches and network devices, it was difficult to efficiently support our networks,” said Michael O’Linc, Senior Director of Pavlov’s Network Operations Team. “When you run a business 24 hours a day, seven days a week, it’s important to be highly efficient. That’s not easy when you’re working with different equipment and various skill sets. We wanted to standardize and train on one specific product type to become more productive, reduce costs, and improve customer service.”

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