ModeLabs Group innovates and teams up with Orange to launch the Bluetrek® Bizz, the first Bluetooth headset with a built-in USB flash drive

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February 22nd, 2008 Leave a comment Visited 24 times, 1 so far today

ModeLabs begins 2008 with innovation as the name of the day following today’s announcement of the Bluetrek® Bizz launch with Orange in France. This Bluetooth™ headset, whose innovative mechanism is currently patent pending, highlights the repositioning of the group’s Bluetooth™ business and its ability to bring high added-value specialized products to this segment of the market.

The Bluetrek® Bizz is a 3-in-1 Bluetooth™ headset with the added functionality of being able to stock up to 8 GB of data thanks to an integrated microSDTM memory card. This extremely light headset, weighing in at no more than 10 grams, can be charged using any computer thanks to its USB connector. Data is transferred rapidly via USB 2.0.

“The ModeLabs’ engineers have succeeded in integrating into a compact and stylish Bluetooth headset both a flash memory drive for the storage and exchange of files and a USB connector for direct charging without the need for a supplementary cable.” explained Henri-Nicolas OLIVIER, Director of ModeLabs Technologies. Then he said: “Their goal is to simplify access to the technology and facilitate the use of the products that they develop.”

ModeLabs Group foresees in 2008 a large renovation of its range of Bluetooth™ accessories. Accessories represent about 30% of the business activity of the leader in personalized mobile telephony (On Demand). Additional resources in the areas of both engineering and marketing have been assigned to the restructuring of the Bluetooth business.

The leading players in the mobile telephone sector already recognize the Bluetrek® Bizz’s potential and are generous in their praise for the innovative abilities of ModeLabs’ R&D teams.

“It was important that such an innovative product be exclusively distributed by France’s largest distribution network, the Orange boutiques.” explained Patrick GUINARD, Director of Marketing Distribution at Consumer Sales Management, FRANCE TELECOM Operations France.

About ModeLabs Group

ModeLabs Group, the pioneer of the “Mobile On DemandTM” offer, is a customized design manufacturer (CDM) specialized in mobile phones using new generation technology. The company designs, develops and markets mobile phone handsets, accessories and services in an integrated and flexible manner for mobile phone operators, retailers and brands.

Thanks to the combination of its marketing expertise and its technological know-how, ModeLabs Group is meeting the growing demand for Telecom market segmentation by giving brands, operators/MVNO or distributors the opportunity to create their own range of mobile phones, accessories and services.

Its activities are organized around two poles:

ModeLabs Distribution, specialist in the distribution of mobile telephones and accessories and the number 1 in France.

ModeLabs On Demand, for the design and development business of tailor-made handsets and innovative technological products in the Bluetooth™ sector.

ModeLabs Group is listed on the Euronext-Paris Eurolist.

(”MDL” code, ISIN code: FR0010060665, SBF 250).

www.modelabs.com

Bluetrek® is a trademark of ModeLabs Group.

It has been offering a range of innovative and universally compatible Bluetooth™ products since 2001. These products are sold by mobile operators and frontline distributors in more than 40 countries across the globe.

www.bluetrek.com

Product press kits are available on request.

Contacts

PRESS RELATIONS
Onzeway
Béatrice PEYRELONGUE
92, rue d’Amsterdam
75009 Paris
Tel. +33 (0) 1 44 90 87 43
beatrice.p {at} onzeway(.)com





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