Anantara launches Second Life Consulting Practice

Chennai, India, February 21, 2008: Anantara Solutions Private Limited (Anantara) has launched its Consulting, Technology and Outsourcing practice for Second Life, the rapidly growing 3D online world. Anantara is currently consulting for a US-based logistics firm and a leading Indian automotive component manufacturer to create a Second Life presence for them and to help them maximize business benefits of such a presence.

Second Life is inhabited by over 12 million residents from around the globe and is growing rapidly. Sensing the growing trend among companies of adopting Second Life as a medium to reach a large audience worldwide, Anantara has launched its consulting practice to help companies set up their presence in Second Life.

G B Prabhat, Founder and CEO, Anantara Solutions, said, “There is a whole new market in the virtual world today. Having a virtual world presence in future is the equivalent of having a website in the past. Second Life presence will help companies identify, interact and collaborate with their global audience. Through its Second Life consulting practice, Anantara will help clients take full advantage of the business possibilities in that environment. With this practice, Anantara becomes a pioneer in applying Second Generation Outsourcing (SGO) principles to establishing Second Life presence.”

In addition to providing consulting services, Anantara has established its presence in Second Life.

Anantara will undertake complete end-to-end consulting in Second Life for a US-based logistics firm. It will help the company showcase its products and offerings in Second Life. Anantara will help the company leverage its Second Life presence to expand business in real life.

The auto sector is amongst the most active sectors in Second Life. Anantara is working with a leading Indian automotive component manufacturer to help it gain exposure to global automotive brands already present in Second Life. In addition to setting up their office, Anantara will provide analytics assistance to recognize demographic and commercial trends.

Using its Second Generation Outsourcing (SGO) model, Anantara serves customers in 11 countries from Logistics, Manufacturing and Convergence sectors.

Write to secondlife {at} anantsol(.)com to know more about Anantara’s Second Life offerings.

About Anantara Solutions

With customers in 11 countries, including Fortune 100 companies, Anantara Solutions is a pioneer of Second Generation Outsourcing (SGO), a business model that combines business consulting services and IT services to deliver unprecedented, measurable business value. The prime tenet of Anantara’s philosophy is to partner with its clients using innovative models of engagement. The accent is not just on IT benefits but on a whole host of business benefits. Realizing strategic imperatives in the form of measurable business value, through Business Solutions, is a cornerstone of Anantara’s engagement philosophy. For more information about Anantara, please visit www.anantsol.com.

Second Life® and Linden Lab® are registered trademarks of Linden Research, Inc.

All information about Linden Lab and Second Life in the release is obtained from the company’s website. For further information, please visit http://lindenlab.com or http://secondlife.com/

For additional information, please contact:

20:20 MEDIA

Vinitha Senthamil

(+91)-9840368048

vinitha {at} 2020india(.)com

Anantara Solutions

India: Sundararaj Subbarayalu

(+91)-98400-82832

sundararaj_s {at} anantsol(.)com

U.S.A:

Ravi Chander,

(+1)-630 881 4146,

ravi_chander {at} anantsol(.)com