Search Engine Strategies New York Brings Together the Best and the Brightest

Educational tracks hone in on social search, statistics and research, vertical and retail, and more
Search Engine Strategies New York 2008

Each year, the Search Engine Strategies (SES) Conference & Expo brings together top authorities in the latest search techniques. This highly-regarded educational event encompasses hundreds of in-depth sessions addressing a full range of search topics.

Held March 17-20, 2008 at the New York Hilton, SES New York features four action-packed days of practical hands-on learning, networking, and rousing presentations. Each day includes content-rich educational tracks. Highlights of the third day of training include keynote addresses from Gordon McLeod, president of the Wall Street Journal Digital Network, and Jason Calacanis, founder and CEO of Mahalo.

The Fundamentals track covers:

Link Building Basics
Debra Mastaler, President, Alliance-Link
Dixon Jones, Managing Director, Receptional LTD
David Degrelle, Founder & CEO, 1ère Position

Search Advertising 101
Dana Todd, Co-founder and Principal, Site Lab International Inc.
Matt Van Wagner, President, Find Me Faster

Dealing with Affiliates
Jeffrey Rohrs, VP, Agency & Search Marketing, ExactTarget
Kristopher Jones, President & CEO, Pepperjam
Jeff G. Molander, CEO, Molander & Associates Inc
Jeff Ferguson, Director of Online Marketing, Napster

The Business Case for SEA Content Development:
Turning Words into Action!
Heather Lloyd-Martin, CEO, SuccessWorks Search Marketing
Ulli Muenker, Search Marketing Manager, BusinessWeek

The Statistics and Research track covers:

Ad Testing: Research and Findings
Andrew Goodman, Principal, Page Zero Media
Bill Barnes, Co-Founder & Executive Vice President,
Enquiro Search Solutions Inc.
Anton Konikoff, Founder and CEO, Acronym Media

Top Search Trends
Heather Dougherty, Analyst, Hitwise
Jeremy Crane, Director, Search and Online Media, Compete
Larry Mersman, Vice President, Trellian

The New Face of In-House Search
Bill Hunt, CEO, Global Strategies International

Searcher Behavior Research Update
Richard Zwicky, Founder and CEO, Enquisite
John Marshall, CTO, Market Motive
Robert Murray, President, iProspect
Edwin Wong, Director, Market Research, Yahoo! Search Marketing

The Social Search track covers:

Social Media Marketing – What is it and What is it Good for?
Conn Fishburn, Director of Social Media Strategy, Yahoo! Inc.
Don Steele, Director of Digital & Enterprise Marketing, Comedy Central
Chris Winfield, President, 10e20, LLC
Jory Des Jardins, Co-Founder & President of
Strategic Alliances, BlogHer
Paul Beck, Senior Partner, Worldwide, Executive Director, Interactive Marketing & Advertising, Ogilvy

Successful Tactics for Social Media Optimization
Jennifer Laycock, Editor-in-Chief, Search Engine Guide
Liana Evans, Director of Internet Marketing, KeyRelevance
Tamera Kremer, Founder, Wildfire Strategic Marketing

Social Media Research: Informing Search Strategies
Andrew C. Frank, Research VP, Gartner Media Industry Advisory Services

Social Search: The Next Step
Cris Pierry, Senior Director of Product Management, Yahoo! Search
Simon Heseltine, Director of Search, RedBoots;
Serengeti Communications
Marty Weintraub, President, aimClear

The Vertical and Retail track covers:

B2B Tactics
Jeffrey Rohrs, VP, Agency & Search Marketing, ExactTarget
Patricia Hursh, President and Founder, SmartSearch Marketing
Barbara C. Coll, CEO, WebMama.com Inc.
Adam Goldberg, Co-Founder and Chief Innovation Officer, ClearSaleing
Karen Breen Vogel, President and CEO, ClearGauge

Big Brand Search Strategies: Build Connections and
Fuel Online Promotions
Carol Kruse, Vice President of Global Interactive Marketing,
The Coca Cola Company
Eduardo Llach, Chief Marketing Officer & Co-Founder, SearchRev

SEM Small Business Blitz
Jennifer Laycock, Editor-in-Chief, Search Engine Guide
Stoney deGeyter, President, Pole Position Marketing
Matt McGee, SEO Manager, Marchex

CSS, AJAC, Web 2.0, and Search Engines

The ClickZ track covers:

Selling your Integrated Plan to the C-suite
Jeffrey Rohrs, VP, Agency & Search Marketing, ExactTarget
Jessica Bowman, In-house SEO Evangelist, Yahoo! Inc.
Susan Prater, Global Interactive Marketing Manager, Owens Corning
Barbara C. Coll, CEO, WebMama.com Inc.

Ad Exchanges are Changing Everything
Bill Wise, General Manager, Global Exchange,
Right Media, a Right Media, Yahoo! company
Jay Sears, Senior Vice President Strategic Products and Business Development, ADSDAQ by ContextWeb

For more information about SES New York 2008, visit http://searchenginestrategies.com/newyork/.

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company’s activities are currently built around ten core industry sectors – mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels–in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Contacts

PAN Communications
Ann Shannon, 978-474-1900
ses {at} pancomm(.)com
or
Incisive Media
Matt McGowan
matthew.mcgowan {at} incisivemedia(.)com