Perlico continues to transform the Irish telecoms market

Perlico, the leading alternative provider of telecoms, broadband and related services to Irish consumers, and a wholly owned subsidiary of Vodafone Ireland, today announced further cost-saving initiatives for its customers by launching a revolutionary new “Pay As You Use” broadband offer.

Perlico is the sole provider of this exciting new broadband package in the Irish market and reflects Perlico’s commitment to transform the Irish telecoms market for the benefit of consumers. The “Pay As You Use” product gives Perlico customers the unique opportunity to avail of high-speed broadband for a cost of just 1 cent per megabyte used.

Transforming the Irish telecoms and broadband market

Perlico continues to offer its customers the best value and service in Ireland and is transforming the Irish telecoms and broadband market for consumers. Perlico offers a range of products and exclusive offers to suit for every broadband need, including:
Always On Broadband – access high-speed broadband for only €6.99 per month.
Pay As You Use – Broadband at €0.01 per megabyte used
Mobile Broadband – Broadband on the go for only €14.99 per month.
Dell Laptop Deal – Sign up for any voice or broadband package before 31st March and Perlico will give you the opportunity to purchase a high specification Dell laptop for just €399 (inc. VAT)

Perlico’s Head of Marketing, Niamh McDonough, commented:

“The “Pay As You Use” product allows our customers to have increased, direct control over the cost of their broadband. This approach, unique in the Irish market, allows customers full transparency when it comes to paying for their broadband and is a service that none of our competitors are providing.”

“This new product, together with our other cost-saving packages, demonstrate our ongoing commitment to transform the Irish telecoms and broadband market. We offer a range of products to our customers which deliver increased savings and better value to any other operator in the market.”

“Switching from other, higher cost providers is easy and can be completed in minutes. We recommend customers visit our Perlico.com website now and switch to Perlico, the best value provider in the Irish market.”

Customers can sign up for all Perlico’s new and existing services on-line at www.perlico.com. Customers can also benefit from bonus offers by signing up online. For a full price comparison of Perlico’s services versus eircom, please also see www.perlico.com.

About Perlico

Perlico, the leading alternative provider of phone and Internet services to Irish households is a wholly owned subsidiary of Vodafone Ireland and is investing heavily in delivering the benefits of competition to Irish Consumers - namely lower prices, increased choice and improved services. Since foundation in 2002, Perlico has challenged the Irish telecoms market, delivered millions of euro of savings to Irish people and is totally committed to providing excellent standards of Customer Service.

Perlico’s total commitment to providing excellent standards of Customer Service is illustrated by winning the 2007 Award for Irish Customer Service Team of the Year within Telecoms & IT. In addition Perlico demonstrates its open and transparent commitment to Customer Service by being the only service provider in Ireland that publishes its customer service statistics every day at www.perlico.com/customerservice.
Contacts

Perlico
Niamh McDonough, +353 1 293 3500
Head of Marketing
niamh.mcdonough {at} perlico(.)com
or
Media:
K Capital Source
Mark Kenny/Jonathan Neilan
+353 1 631 5500
perlico {at} kcapitalsource(.)com