BOOMj, Inc. Reports Record Unique Visits and Page Views to www.BOOMj.com in February

BOOMj, Inc. (OTCBB: BOMJ, www.boomj.com), a Web-based niche lifestyle portal and social network serving more than 78 million Baby Boomers and Generation Jonesers, garnered record unique visits and page views for the month of February. Based on Alexa.com’s data, an independent web company that tracks online traffic information and rating statistics, BOOMj.com has broken into the top 12,000 most viewed sites. Additionally, BOOMj, Inc. reports 910,000 unique visits and 2.1 million page views to www.boomj.com for the month of February.

“Since our launch in mid-2007, we have focused on adding useful content and tools designed specifically for our target demographic, the 35 and up Internet users,” said Wendy Borow-Johnson, president of BOOMj, Inc. “We have seen steady traffic growth since the site’s launch and the addition of our online store offering low prices on more than a million products. Our users have been very receptive to the site and these new traffic rankings indicate we are continuing to develop appealing offerings.”

BOOMj offers Internet users over the age of 35 focused content and breaking news in health, finance, politics, technology, entertainment and lifestyle integrated with social networking tools and e-commerce. BOOMj membership is free and active members are provided with reward points redeemable as cash in the www.Boomj.com store. BOOMj’s leadership team has experience in media, retailing and e-commerce and is at the forefront of establishing the premier destination for Baby Boomers and Generation Jones.

About BOOMj, Inc.™

BOOMj, Inc.TM (OTCBB: BOMJ) is a leading niche portal with social networking and e-commerce serving Baby Boomers and Generation Jones. BOOMj integrates content, social networking e-commerce and advertising in health, finance, politics, technology, entertainment, travel and lifestyle. For more information regarding the company, please visit http://www.boomj.com.

Safe Harbor Statement:

This news release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases that say Double-Take or its management “believes,” “expects,” “anticipates,” “foresees,” “forecasts,” “estimates” or other words or phrases of similar import. Similarly, statements in this release that describe the Company’s business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All forward-looking statements are inherently speculative, and are subject to risks and uncertainties that could cause actual results to differ materially from those anticipated in forward-looking statements. These risks and uncertainties include those set forth from time to time in our filings with the Securities and Exchange Commission. We are under no obligation, and do not undertake any duty, to update these forward-looking statements at any time.

Contacts

Media Inquiries:
Allison & Partners
Jordan Fischler, 646-428-0604
Jordan {at} allisonpr(.)com
or
Investor Inquiries:
BOOMj.com
Mark Nofke, 702-481-1990
mark {at} boomj(.)com