Kevin Cory, Ed Barbara Join Livemercial Executive Team

Livemercial, which pioneered “instant on” streaming video for direct response marketing and leads the industry in single product sales, announces the appointment of Kevin Cory to Chief Operating Officer (COO) and Ed Barbara to Chief Marketing Officer (CMO).

“This expansion of our executive team is an important step toward achieving the aggressive goals we have set for Livemercial,” said Johnny Mathis, Jr., CEO, Livemercial. “Kevin and Ed have proven track records of implementing the kinds of strategic internal and external programs and processes that are necessary for us to achieve rapid growth by solidifying our leadership position within the direct response industry and capturing a significant share of new markets.”

As COO, Cory is responsible for guiding Livemercial’s strategic operations. He brings 24 years of business, technology and entrepreneurial experience to the company, including more than 12 years of senior management consulting with Deloitte, where he participated in developing the firm’s technology delivery methods and led numerous implementation initiatives in the financial and insurance industries. Cory, who served in the United States Air Force, also held leadership positions with companies in the retail, financial trading and software industries, where he built high-performance delivery teams, global solutions and innovative systems that drove significant enterprise improvements.

As CMO, Barbara is responsible for guiding the strategic direction of Livemercial’s sales, account management and marketing operations. He brings more than 20 years of experience in direct marketing and communications to the company and is a successful entrepreneur with a solid track record of establishing, marketing and managing highly profitable companies. His background includes developing marketing strategies and techniques for Fortune 500 companies in the direct response, financial services and telecommunications industries that increased sales and reduced customer attrition rates.

About Livemercial

Founded in 2002, Livemercial pioneered and is the largest provider of “instant on” streaming video for email, pop-ups, banners and direct response websites. The company leads the direct response industry in single product sales, utilizing cutting-edge technologies and e-commerce solutions to design, deploy and manage strategic online marketing campaigns including email procurement, banner and pop-up placement, search engine optimization and contextual marketing. Livemercial, which recently became the first to offer secure mobile ordering technology with the launch of Txt2Buy, also offers the Virtual Call Center which generates higher conversion rates and revenues-per-order by bypassing traditional “shopping cart” technology to capture, up-sell and securely transmit online orders. Headquartered in Valparaiso, Ind., with an office in West Palm Beach, Fla., Livemercial (www.livemercial.com) clientele includes leading direct response firms, Fortune 500 companies and organizations in the real estate seminar, branding, pharmaceutical and political industries.

Contacts

For Livemercial, Valparaiso
NPC Creative Services
Liz Roop, 813-960-5092 ext. 757
liz {at} npccs(.)com