Mobile Social Network “itsmy.com” Launched in Italy

networks, has today been launched for the Italian market after a two-months beta test.

More than one million registered users of itsmy.com worldwide can now make their choice between English, German, Italian and Spanish versions of their mobile community. The next localisation of itsmy.com will be a Japanese version.

Even after the testing phase one thing is already obvious: Italian mobile community users are surfing more and longer than the rest of Europe. A unique mobile session in Italy is almost 18% longer as the EU average within itsmy.com.

The interest in mobile networking from Bolzano to Palermo shows a clear emphasis on private and public communication. Browsing profiles and finding friends ranks second, followed by self-expression with personal homepage creation. The European average shows an equal distribution of these three fields of service.

Explicit target for Gofresh, the company behind itsmy.com, is to reach the market leadership for off-portal mobile communities in Italy in 2008.

It’s easy like that:

Take your mobile phone, browse to http://mobile.itsmy.com and have fun with old and new friends. itsmy.com is a free service in the mobile internet, but standard operator charges may apply.

Jukka Saarelainen, CTO Gofresh “Our proprietary mobile content and communication platform enables us to easily localise and customize itsmy.com, but much more important for us is to reach the Italian people with their favourite topics and interests.

Antonio Vince Staybl, CEO Gofresh “I’m very proud that we made it to the Italian market that fast. And even more, that Italians spend so much time with itsmy.com.”

Please Note: itsmy is a brand of Gofresh

About itsmy.com

Mobile internet’s strongest community brand “itsmy.com” is the off-deck, operator independent mobile community with more than 1 million registered mobile users, 4.5 million mobile home- and content pages containing 10 million mobile UGC-items. Mobile 2.0 social networking services like free homepages, personal mobile TV channels and location based services make itsmy.com the stickiest mobile community!

About Gofresh

Mobile user generated content and mobile community pioneer Gofresh GmbH (Munich, New York, London, Madrid), who owns the brand itsmy.com, operates with a strict mobile internet only vision. Gofresh co-operates with leading mobile operators (f.ex. Telefónica, 3Austria) and all key players in mobile advertising (f.ex. AdMob, AdInfuse, TSM) all over the world. “Gofresh Advertising” is the world’s biggest Mobile Social Ad-Network and Mobile Advertising Rich Media Platform.

Contact:
GOFRESH GmbH
Munich – New York – London – Madrid
Sitz: Lilienstrasse 7 81669 Munich / Germany
Tel: +49 89 62303737
Online: www.gofreshgroup.com; www.itsmy.com
Wap: http://mobile.itsmy.com
Email: press {at} itsmy(.)com