Brand Transformation the NEW Kodak Way

DFW AMA Kicks Off Spring Executive Luncheon Series

The D/FW American Marketing Association (DFW AMA) will kick off the season with a new Executive Luncheon Series.

“Brand Transformation the NEW Kodak Way”

Speaker: Jeffrey Hayzlett

Chief Business Development Officer and Vice President, Eastman Kodak

Where: Brookhaven Country Club, 3333 Golfing Green Drive, Farmers Branch, TX

When: Wednesday, March 19th (11:30am – 1:00pm)

Over the past decade Kodak had faced tremendous competition from foreign film companies and the digital imaging revolution. The nature of Kodak’s business shifted in the face of technological breakthroughs, broader competition, and a lack of focus on core business and customers.

Hayzlett will share with you how Kodak found itself in this position and what he and his team have done to return the Kodak brand to new glory converting the business once again to a productive, growing organization creating brand advocates inside the company as well as among a whole new customer base. Hear what they faced, what they experienced, and how it could apply to your business.

The cost to attend is $38 for Members and $48 Non Members. Register early and save $10, go to: www.dfwama.com.

Upcoming Event: Beyond Borders – Global Marketing Summit

Beyond Borders – Global Marketing Summit

Where: Hyatt Regency North Dallas, 701 East Campbell Road, Richardson, TX

When: Thursday, April 17th (7:30am – 4:30pm)

Beyond Borders is intended to assist corporate executives, marketing, communications, public relations, and sales professionals looking to increase successes in the international marketplace. Speakers include top-level executives from: McKinsey & Company, General Motors, Perot Systems, Proserve International, Fluor, IMC2, Google and many more.

Learn more about this event and the DFW AMA at our upcoming March Executive Luncheon. Prize give-aways and early registration incentives will be offered – don’t miss it!

About the DFW AMA:

The D/FW American Marketing Association (AMA) is the number one source for marketers in the Dallas/Fort Worth Metroplex. With an impressive 700+ professional members and host to more than 50 informative and educational events annually, it is the seventh fastest growing chapter and the tenth largest in the nation.

Recent keynote speakers include: Mary Kay, Frito-Lay, Texas Instruments, American Airlines, Xerox, JCPenney and La Quinta Hotels and Inns. They have addressed key marketing issues, sharing their valuable knowledge and insights on best practices marketers could apply immediately to their situation. For more information, go to: www.dfwama.com.

About the AMA:

The American Marketing Association (AMA) is the largest professional association for marketers with more than 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and professional development for marketing professionals. To learn more about the AMA, go to: www.marketingpower.com.

Contacts

D/FW American Marketing Association
Event Contact
Denise Shedrick, 972-943-4615
ama_dfw {at} yahoo(.)com
or
Press Contact
Melissa Mihelich, 214-217-7700
mmihelich {at} zoom7(.)com