Crocs, Inc. Reiterates Retail Distribution Strategy

Crocs, Inc. (NASDAQ: CROX) today reiterated that it has segmented its distribution strategy in order to maintain price integrity and enhance brand equity. The Company also reiterated that it does not, nor does it have plans to sell its Crocs branded merchandise to Costco Wholesale Corporation.

Ron Snyder, President and Chief Executive Officer of Crocs, Inc. commented, “We currently have a broad network of retail partners including national department stores, sporting goods retailers, and independent specialty stores that do a terrific job of marketing and selling our products. We greatly value our customers’ business and we are committed to protecting these relationships and our brand image. While there have been rumors and speculation that we are now selling our Crocs-branded footwear to Costco, this is untrue. We have not sold Crocs-branded products to Costco nor have we authorized any of our customers to sell our products to Costco; however, we have discovered instances where we believe our products were being sold indirectly to Costco and we promptly terminated those relationships upon learning of that behavior. We are continuing to take aggressive measures to prevent this from happening. I want to reiterate that Costco is not an authorized dealer of Crocs products.”

About Crocs, Inc:

Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of footwear for men, women and children under the Crocs™ brand.

All Crocs™ brand shoes feature Crocs’ proprietary closed-cell resin, Croslite™, which represents a substantial innovation in footwear. The Croslite™ material enables us to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs™ footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled us to successfully market our products to a broad range of consumers.

In 2006, the company acquired Jibbitz LLC, a unique accessory brand with colorful snap-on products specifically suited for Crocs shoes. Today, more than 1,600 Jibbitz designs are available to consumers for personalizing and customizing their Crocs™ footwear.

Please visit www.crocs.com for additional information.

Forward Looking Statements

The matters regarding the future discussed in this news release include forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995, including statements related to our distribution strategy and plans and customer relationships. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: our significant recent expansion; changing fashion trends; our reliance on market acceptance of the small number of products we sell; our ability to develop and sell new products; our limited manufacturing capacity and distribution channels; our reliance on third party manufacturing and logistics providers for the production and distribution of our products; our ability to accurately forecast demand for our products; our management and information systems infrastructure; our ability to obtain and protect intellectual property rights; the effect of competition in our industry; the effects of seasonality on our sales; our ability to attract, assimilate and retain management talent; and other factors described in our annual report on Form 10-K under the heading “Risk Factors,” and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission. We do not undertake any obligation to update publicly any forward looking statement, including, without limitation, any estimate regarding revenues or earnings, whether as a result of the receipt of new information, future events, or otherwise.
Contacts

Crocs, Inc.
Russell Hammer, Chief Financial Officer
or
Tia Mattson, Public Relations Manager
303-848-7000
or
Investors:
Integrated Corporate Relations, Inc.
Chad Jacobs or Brendon Frey
203-682-8200