Signs By Tomorrow Says: Reach Your Target Audience Through Mobile Advertising

Signs By Tomorrow expert discusses the effectiveness of vehicle graphics and lettering as a 2008 advertising strategy

When we think of signs, we usually envision store awnings, billboards, banners, or other types of on-premise signage that includes a company’s slogan and promotes its brand name. However, also within the spectrum of the signage industry are vehicle signs – which are gaining popularity as we enter the new year, says Joe McGuinness, president of Signs By Tomorrow.

With the average American traveling 302 miles over a seven-day span, a business’ vehicle graphics could have quite an impact on consumers.

Industry statistics show that more than 95 percent of Americans are reached by media targeting vehicle drivers and passengers and one vehicle wrap can generate over 30,000 to 70,000 impressions daily.

“We have noticed first-hand how more business professionals are interested in signs on the go,” McGuinness said. “The idea is to maximize your company’s visibility – and, getting signage on your vehicle is your best bet for visibility. Just think of it; your vehicle is always in motion for everyone to see, and vehicle signage is a cost-effective way to promote your business in town, as well as throughout the country.”

According to the International Sign Association, when signage is part of a company’s overall marketing strategy, the company’s increase in revenue is extremely profound. Vehicle signage is emerging as a prominent way to build awareness. In fact, McGuinness said Signs By Tomorrow popularly known for turning company vehicles all over the nation into “bumper-to-bumper marketing machines.”

McGuinness suggests the following ideas:
Car, Truck & Van Graphics and Wraps – With this option, you can create a consistent brand image across all of your company vehicles.
Magnetic Vehicle Signs – Looking for something a bit more versatile and cost-effective? Magnet signs come in all kinds of shapes, sizes and colors. They are easily removable, making it simple to transfer between vehicles.
Customized Graphics – Implement your own design into the signage for your vehicles and combine your design with multiple media to accommodate any mode of transportation.

For more information, contact your local Signs By Tomorrow or visit www.signsbytomorrow.com.

Contacts

Signs By Tomorrow
Andrew Akers, 410-312-3600
VP of Operations
andrewa {at} signsbytomorrow(.)com