Only 92 Days to Go Now until the Official Kick-off for the EURO 2008!

Find News, Facts and Interesting Stories about the Host Country Switzerland Below

Before everything evolves chiefly around a round piece of leather in June 2008, we’d like to introduce you to other aspects of Switzerland. Let’s focus on science, economy and events. Take a closer look at a small country with a flag that carries an extra plus!

You can find information about the following themes on the website www.switzerland.com in English, German, French and Italian):
The Swiss Swatch (in French, in Italian) clocks up a quarter of a century –Swatch, made up by Nicolas G. Hayek, was a huge winner for the Swiss watch industry.
Switzerland lives up to its reputation as the land of chocolate in the sweetest way (in French, in Italian)
The Swiss German word “Muesli” has found its way into every major language (French, Italian)
Why Swiss Tourism is booming shortly before the EURO 2008 (French, Italian)
A European Football Championship for linguistic minorities takes place in Switzerland shortly before the EURO 2008. You will see German Fris challenge Spanish Catalans, Occitan-speakers from France play the Welsh and many more. (French, Italian)
The ICON is now traveling through Europe. The Icon, a giant, three-dimensional Swiss cross made up of five red-white containers, is on tour now, introducing Switzerland and its many facets across Europe. Right now the Icon is in Berlin. Later it will visit Düsseldorf, Frankfurt, Amsterdam, Paris and Milan. (French, Italian)
The popular Swiss Quiz: Challenge your knowledge about Switzerland. Do you know, which world-wide famous industrialist is a native of La Chaux-de-Fonds? Do you know how many Oscars the successful Swiss film producer Arthur Cohn has been awarded? How many passengers does the Swiss Federal Railway (SBB) transport each year? From where does two-thirds of Swiss electricity stem? (French, Italian)

Who we are: “Discover the plus” is the of motto of the international promotion campaign of Switzerland for the European Football Championship 2008. The idea behind this slogan: The Swiss Cross is also a plus sign that stands for Switzerland’s strengths. These will be presented during a road Show, during media trips to Switzerland, in international brochures and on the website http://www.switzerland.com.

Contacts

Switzerland Tourism
Silvia Schütz, +41 (0)44 288 13 50
Mediaspeaker, Location Marketing / UEFA EURO 2008™
silvia.schuetz {at} switzerland(.)com