Calsoft Announces Appointment of New Vice President of Global Marketing for Calsoft Labs

Sanjiv Pande will be defining and implementing marketing strategy for Calsoft Labs

Date: March 11, 2008, Chennai: Calsoft Labs, a wholly owned subsidiary of California Software Co. Ltd. (Calsoft) listed in India on the NSE (cali.ns) and BSE (cali.bo), is pleased to announce the appointment of Sanjiv Pande as its new Vice President of Global Marketing. Sanjiv graduated with a B.E. in Electronics & Communication Engineering from Birla Institute of Technology, Ranchi.

In this very important role, Sanjiv will be defining and implementing the marketing strategy for Calsoft Labs globally. He has more than sixteen years of experience in Marketing & Sales in the IT industry. He brings to the table rich experience across diverse markets, having worked extensively in India and Europe for companies like PCL, Datamatics, Blue Star Infotech and Hughes Software Systems. Prior to joining Calsoft Labs, Sanjiv was the head of global marketing at Aztecsoft Limited, responsible for strategic marketing, marketing operations and corporate marketing. At Aztecsoft, he architected and executed corporate go-to-market strategy, services packaging and positioning, demand generation, bid management, corporate communication as well as branding.

“We are pleased to announce Sanjiv’s appointment as VP – Marketing for Calsoft Labs,” said Mr. S (Sam) Santhosh, CEO and MD of Calsoft. “Sanjiv’s extensive experience and reputation in the IT industry will be a strong asset for us and will enable him to effectively lead Calsoft Labs’s market penetration through its next phase of growth and development.”

About Calsoft Labs

Calsoft Labs is focused on providing specialized Product engineering services to technology firms around the globe. Over the past 10 years Calsoft Labs has played a key role in assisting startups and leading technology firms bring innovative products to market rapidly and cost-effectively.

Calsoft Labs is a wholly owned subsidiary of California Software Co. Ltd. (Calsoft) based in Chennai, India. Established in 1992, Calsoft is a public company in India listed in all the major Indian stock exchanges. For more information on Calsoft Labs visit www.calsoftlabs.com
About Calsoft

California Software Company Ltd (Calsoft) is a public limited company in India with a global presence. Its development practices are certified at CMMi Level 5. Founded in 1992, Calsoft group including subsidiaries currently employs over 1000 professionals. The group has development centers in Chennai, Bangalore and Mysore in India and Pleasanton, (California), Alameda (California), Boston (MA) in the USA. Calsoft group has marketing offices in the US, UK, Singapore, Japan, Dubai, Hong Kong, Copenhagen and in India. Calsoft is listed in India at NSE (cali.ns) and BSE (cali.bo). For more information on Calsoft visit www.calsoftgroup.com