MuseWorx™ Launches Industry’s First Web 2.0 Marketing Services Automation Software

DMA Western affiliates adopt Marketing Operating System as official digital asset management software

The online automation of marketing functions moves a step closer to reality with the introduction of MuseWorx™, the industry’s first fully integrated marketing operating system. Launched by New York-based technology solutions company MRG-International, MuseWorx™ (www.museworx.com) will provide all stakeholders in the advertising and marketing communications process with a series of Web 2.0-enabled capabilities not currently found in any other single application.

MuseWorx™ is the first virtual operating system designed specifically for advertisers, ad agencies, interactive agencies, design firms, marketing and promotion agencies and the entire field of creative suppliers who work for them, as well as ancillary marketing-related service providers such as stock photo houses, film and video production companies, photographers, printers, web publishers, etc. The system takes advantage of advancements in cloud computing and broadband access to provide seamless integration of key applications for digital and media asset management, file sharing, collaboration, approval, storage and archiving, with connectivity to a host of advanced marketing automation technologies and third-party resources.

The development of MuseWorx™ is the latest reflection of a movement described by leading business theorists as ‘marketing convergence,’ which describes a steady migration onto the Internet of the processes of planning, creating, approving, producing and placing marketing communications materials. It’s an effort on the part of software designers and technologists to harness the immense powers of cloud computing and the affordability of and access to vast server farms to automate many of the most vexing and labor-intensive aspects of ad production.

“Our goal in launching MuseWorx™ is simple,” says Rob Wilson, founder and Chief Executive Officer of MRG-International (MRGI). “We want to bring companies together and help standardize an industry. We’re tapping into the capability that cloud computing offers to remove the burden of managing, manipulating, approving and storing the massive amounts of digital assets that the advertising and marketing community produces on an almost daily basis. In the process, we intend to change long-established work practices and make the marketing industry as efficient in its production and distribution of great selling ideas as the hi-tech industry is in the manufacture of its goods.”

At the center of the MuseWorx™ Marketing Operating System—and central to the growth of marketing automation in general—is its’ capabilities in digital asset management. Through a simple and intuitive interface, MuseWorx™ centralizes asset resources, applications, and administration, giving users at every facet of the advertising and marketing communications chain complete control and access, along with more flexibility. MuseWorx™ provides creative and media asset repository and archive administration, file security, brand management and seamless integration with file share, collaboration, and other marketing process applications.

One of the advantages of the MuseWorx™ system is that it functions as a virtual operating system that requires no IT infrastructure. It’s accessible to anyone with a broadband online connection, making it scalable for the largest multinational advertisers and their global agencies as well as the smallest local advertiser.

MuseWorx™ also allows for fast and convenient creative file and media asset collaboration via its proprietary “view-only” file format. This gives users complete control of files while sharing and collaborating instantly for comment, annotation, rating, and online approvals. MuseWorx™ centralizes all file collaboration activities, feedback, and approvals into a single platform, while also simplifying the process of tracking work approvals on multiple versions of updated and amended files.

DMA affiliates endorse MuseWorx, promotes its use

Simultaneous with its launch, MuseWorx™ has been named the official digital asset manager of three Direct Marketing Association affiliates in the western United States: DMA Southern California, DMA Northwest and DMA Southwest. These affiliates cover such major cities as Los Angeles, Portland, Las Vegas, Phoenix and Salt Lake. As part of this strategic partnership, members of these affiliates will be offered an upgraded version of MuseWorx™ as a special value-added member benefit, according to Bob Hughes, head of affiliate management for the organizations.

“The marketing pros that make up the membership of these affiliates will be among the first in the industry to take advantage of the many features and benefits of MuseWorx,” adds Bruce Lazarus, Chief Operating Officer of MRGI. “They’ll have the ability to securely share and collaborate on their digital assets using new Web 2.0 technology not available until now. Through this partnership, DMA affiliate members, along with their respective clients, vendors and marketing partners, will be able to manage their digital assets, share and transfer files, and collaborate with clients quickly and securely, all from a single, integrated platform.”

“MuseWorx represents the future of our industry, and we’re happy to be among the first professional standards organizations to adopt its use,” says Hughes. “Clients are looking to find faster and cheaper ways of doing things, and MuseWorx provides that in a format that makes sense for how businesses operate today. Our members are already showing tremendous interest.”

For more information on the capabilities of MuseWorx™, visit www.museworx.com.

About MRG-International

Based in New York, MRG-International (MRGI) has been working with some of the world’s largest advertising agencies on the development of marketing automation systems since 2005. The company is dedicated to providing advertisers, agencies and creative suppliers with Internet-based technological solutions aimed at making a range of multi-disciplinary marketing functions simpler and more efficient to execute. Its MuseWorx™ Marketing Operating System is the company’s signature product. For more information about MRG-International, please visit www.mrg-international.com.

Contacts

For MuseWorx
Anthony Vagnoni, 973-493-8736
Director of Communications
anthony {at} museworx(.)com