CANON IS THE LARGEST EXHIBITOR AT THE PHOTO FAIR 2008

Launches innovative technologies at Photo Fair

New Delhi, March 13, 2008: Canon India Pvt. Ltd, India’s No 1. Complete Digital Imaging Company showcased innovative technologies at the prestigious Photo Fair (India’s largest photography exhibition) 2008.The Canon Imaging Zone was inaugurated by Mr. Alok Bharadwaj, Senior Vice President, Canon, India.

On this special occasion, Canon unveiled their latest technology for 2008 on face track and select, AF “point” zoom, and motion detection. This year Canon is also showcasing an entire new and expanded range of D-SLR lens and accessories at the exhibition. Canon India has also set up an exclusive demo center wherein consumers could experience the new technology. Apart from this, Canon would also be hosting photography workshops, seminars and small fine art exhibition of the works of Atul Kasbekar and Akash Das. Canon has planned a multimedia campaign with Sachin Tendulkar as the brand ambassador. As a part of marketing initiatives for 2008 TVC featuring Sachin Tendulkar is being created on 13th and 14th March.

Speaking on the occasion, Mr. Alok Bharadwaj, Senior Vice President, Canon, India said “Photography continues to evolve and Canon is thrilled to be part of its evolution by providing high-level support to the photographic excellence.” He further added, “Canon has been a major player in the Photofair always, and we are honored to be associated with this exhibition year after year” he said

Canon has always perceived photography as one of the most effective means of visual communications and participating in Photo Fair is one such platform which brings passion for photography more closely to its enthusiasts. Canon believes such events help in promoting the profession of photography and brings home the latest technology and modern trends of the world. Photo Fair is the Mecca of the Photographic Industry and the photographic fraternity from across the country will participate in the event.

About Canon Inc

Canon Inc. is a global leader in photographic and digital imaging solutions. Its global network now includes 184 companies, employing some more than 108,000 people. It is dedicated to the advancement in technology and innovation and commits 10% of its total revenue each year to R&D. Canon has consistently remained as one of the top 3 companies to have earned the most number of patents over the last decade. Since 1993, Canon continues to be ranked as one of world’s largest corporations by the Fortune Global 500 Ranking. Guided by its kyosei philosophy, which focuses on “living and working together for the common good”, Canon delivers high performance and user-friendly products and solutions to improve efficiency both in the office and home environment. More information is available on www.canon.co.in.

Canon in India

Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pte. Ltd. a world leader in imaging technologies. Set up in 1997, Canon India markets 145 comprehensive range of sophisticated contemporary digital imaging products that include photocopiers, multi-functional peripherals, fax-machines, printers, scanners, All-in-ones, digital cameras, camcorders and multi media projectors. Five Technology ‘imaging’ engines of Optical, Electrophotography, Bubble Jet, Semiconductor and Display drive these cutting-edge technology products. The company today has offices in 7 cities across India and employs over 520 people. Canon has 281 primary channel partners, 3000 secondary retail points, 50 Canon Flagship stores & 32 Canon Care Centres. Canon products are available in over 300 towns in India. Overall Canon’s presence is expected to increase to 6000 outlets by December 2008.

Creating an industry benchmark with new technologies in the latest product range the company launched 78 new products in 2007 .Overall, Canon India touched revenue of Rs. 510 Crores in 2007.

Canon India has a Software Development Centre located in Noida. Set up in the middle of 1999, the Canon Software Development Centre is one of the six such cutting edge technology centres established by Canon Inc. globally. It develops original technologies as well as supporting Canon marketing companies worldwide with application software. Canon India is ISO 9001:2000 and ISO14001:2004 certified and its Software Development Centre has achieved the CMM level 3 status. In 2006, Canon India received the CII-EXIM Business Excellence Award for Strong commitment to excel.

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