ChangHong Selects NXP To Launch AVS-Enabled IP Set-Top Box

High quality video on new cost-effective platform to spur growth of IPTV in Asia
Convergence India 2008

NXP Semiconductors, the independent semiconductor company founded by Philips, today announced that its latest highly-integrated, low-cost set-top box (STB) solution, STB222 has been selected by ChangHong to deliver AVS-compliant IP STB platform to manufacturers and Pay TV operators in Asia. ChangHong provides the AVS (Audio Video Coding Standard) decoder technology to enable high-quality video over IP networks to deliver a better viewing experience for consumers through the enjoyment of services such as video-on-demand, recording and pausing live TV, and enhanced interactive services.

A flexible, advanced platform targeting IP, Digital TV and hybrid set-top boxes, the STB222 supports advanced video standards, including MPEG-4AVC, H264, VC-1 and MPEG-2. The optional HDMI support also enables standard-definition (SD) content to be up-scaled to 1080p. As OEMs and operators seek to cater to a variety of broadcast standards and global markets, the STB222’s dual channel support allows you to easily create hybrid IP STB solutions, combining the IP channel with terrestrial, satellite or cable DVB reception.

“ChangHong’s proven AVS technology fits perfectly with NXP’s focus on delivering more digital content with superior picture quality and an anytime, anywhere entertainment experience to consumers,” said Christos Lagomichos, Executive Vice President & General Manager, Home Business Unit, NXP Semiconductors. “As STB adoption picks up pace in Asian markets, the flexibility of NXP’s STB222 to support multiple advanced video codecs without the need for external DSPs makes for a cost-effective platform for manufacturers, enabling easy and quick deployment for a variety of set-top box environments.”

“NXP’s set-top box platforms with ChangHong’s AVS technology have already proven highly reliable and flexible in field trials with major operators in China, and the STB222 delivers an edge in cost-efficiency – essential to drive the adoption of IPTV in Asia,” said En’yang Zhang, Director of Technology Center, ChangHong. “We are excited about our joint development initiatives with NXP to bring leading edge picture quality and advanced multi-format video capabilities to more and more consumers around the world.”

NXP’s STB222 integrates the latest security and conditional access (CA) features to help secure PVR applications and operator specific CA schemes. As such, secure boot, unique ID and secure key handling are implemented on the STB222, along with decryption standards such as AES, DES, 3DES, DVB-CSA and Multi2. The STB222 also includes a wide range of connectivity options including Ethernet for IP based video services, PC connectivity or in-home networking, as well as USB2.0 and SATA to support external or internal hard disk drives (HDD) for PVR applications, as also other peripherals. Manufacturers can choose from Linux or WinCE for fast system development.

Availability

ChangHong’s AVS-compliant IP set-top box platform based on NXP’s STB222 solution will on demo at CCBN 2008 in Beijing, China during March 21-23.

NXP’s newest set-top box solution, STB222 will be on demo at Convergence India in New Delhi during March 19-21.

For more information on NXP’s STB222, click through http://www.nxp.com/acrobat_download/literature/9397/75016107.pdf.

About NXP Semiconductors

NXP is a top 10 semiconductor company founded by Philips more than 50 years ago. Headquartered in Europe, the company has 37,000 employees working in more than 20 countries and posted sales of USD6.3 billion in 2007. NXP creates semiconductors, system solutions and software that deliver better sensory experiences in mobile phones, personal media players, TVs, set-top boxes, identification applications, cars and a wide range of other electronic devices. News from NXP is located at www.nxp.com.

Forward-looking Statements

This release may contain certain forward-looking statements with respect to the financial condition, results of operations and business of NXP and certain plans and objectives of NXP with respect to these items. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future and there are many factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements.

Contacts

NXP Semiconductors
Carlo van Pelt, +31 40 27 22075 (Europe/USA)
carlo.van.pelt {at} nxp(.)com
or
Esther Chang, +886 2 8170 9990 (Greater China)
esther.chang {at} nxp(.)com
or
Mark Chisholm, +65 6882 5092 (APAC)
mark.chisholm {at} nxp(.)com