TV Guide Brings “Sexy” Back with Its Second Annual “TV’s Sexiest Stars” Cross Platform Franchise

Franchise launches with special fan voting at TVGuide.com on March 24 and culminates with the May 5 issue of TV Guide Magazine Featuring the 20 Sexiest TV Stars

TV Guide kicks off its second annual “TV’s Sexiest Stars” franchise, which announces and celebrates the 20 sexiest men and women on television. Cross platform content includes the May 5th issue of TV Guide magazine, dedicated to the top 20 Sexiest TV Stars; multiple “Sexiest Stars” specials on TV Guide Network; online fan voting for special Sexiest Stars categories, photo galleries and videos on TVGuide.com; and an exclusive party and Red Carpet event in Hollywood.

The “Sexiest Stars” experience kicks off on March 24 at www.TVGuide.com/SexiestStars, where fans can vote for their favorite TV stars in categories including Sexiest Cast, Sexiest Reality Star, and Sexiest Sidekick, among others. The results will be revealed in the May 5 issue of TV Guide magazine. In addition, videos of TV’s Sexiest Stars will be highlighted in TVGuide.com’s Online Video Guide later in April.

Beginning April 15 on TVGuide.com and on TV Guide Network’s HOLLYWOOD 411, TV Guide will count down the top 10 men and top 10 women, as chosen by TV Guide’s editors. The daily reveal will conclude with the top male and top female sexy stars, and they will grace two special collectible covers of the May 5 issue of TV Guide magazine, which will hit newsstands Thursday, May 1.

TV Guide Network will air three primetime special programs in conjunction with the Sexiest Stars franchise: “TV’s Sexiest Women of All-Time” (April 6), “TV’s Sexiest Men of All-Time” (April 13), and the finale, “TV’s Sexiest Stars” (May 4).

The franchise culminates with TV Guide’s second annual 2008 Sexiest Stars private Red Carpet party on Thursday, May 1 at Katsuya Bar in Hollywood. Entertainment Tonight is the exclusive broadcast media partner for this event.

TV Guide’s 2008 Sexiest Stars franchise will be supported by a multi-faceted marketing campaign, which includes online and television advertising; a consumer sweepstakes where fans can enter to win tickets to the exclusive May 1 Red Carpet event; and an innovative viral program that will allow users to upload photographs of themselves and their friends to appear on customized covers of special “TV’s Sexiest Fan” mock issues of TV Guide magazine.

About Gemstar-TV Guide

Gemstar-TV Guide International, Inc. is a leading global media, entertainment, and technology company that develops, licenses, markets and distributes products and services that maximize the video guidance and entertainment experience for consumers. The Company’s businesses include: television, publishing, and new media properties; interactive program guide services and products; and intellectual property licensing. Additional information about the Company can be found at www.gemstartvguide.com.
Contacts

TV Guide
Julie Farin, 212-852-7369
Julie.Farin {at} tvguide(.)com
or
Allison Bennett, 212-852-7464
Allison.Bennett {at} tvguide(.)com
or
SK Public Relations
Shari Kaufman, 818-591-1667
Shari {at} sk-pr(.)com