Ferris Research and Abaca Technology Corporation Hold Anti-Spam Webinar

When:
April 16, 2008, at 11:00 a.m. Pacific Time

(2:00 p.m. Eastern Time)

What:
Topic – Why Today’s Spam Filters Fail

Spam isn’t just a big nuisance; it’s big business as well.
So why is spam persisting?

Ferris Research estimates that spam will cost $140 billion
worldwide in 2008, of which $42 billion will be in the
United States alone. If you compare these numbers with
Ferris’s 2007 estimates of $100 billion and $35 billion,

you’ll see that the cost of spam has increased

substantially over 12 months.

This webinar will address a number of issues relating

to the proliferation of spam, including:

– Who are the spammers behind this black market, and

how do they operate so successfully?
– A 95%, 96%, 97%, and even 98% spam catch rate sounds
great to organizations being inundated by spam. But is
such a solution really as effective as it seems on the
surface?
– If the catch rate is too low to effectively eliminate
spam, are we giving spammers an economic incentive to
continue their attacks?
– An effective solution should result in a measurable

decline in spam — and that’s not what’s happening
worldwide. What’s behind the delay?
– As spam volumes continue to grow, the need for a spam
filter that consistently achieves significantly more

accurate filtering with very few and easily

identifiable false positives becomes more urgent.

Is there such a solution available on the market today?
– Recipient reputation appears to be a promising new tool
in the fight against spam. When incorporated into a
system incorporating real-time centralized message

rating, it is projected that very high levels of

accuracy can be achieved. What kind of catch rate is

possible?

Who:
Speakers include:

Richi Jennings, Lead Analyst, Email Security Practice of

Ferris Research

Richi is Practice Leader for spam and boundary services.

His main interests are Linux, security, spam, viruses (and

other malware), large-scale enterprise deployments, TCO, and
wireless. Richi has been involved with messaging and
collaboration technologies since 1985. Previously, he was
CTO at Samsung Contact, where he helped launch Samsung’s
“Exchange on Linux” startup. Prior to that, he was Chief
Architect for OpenMail at Hewlett-Packard. Richi has a
bachelor of science degree in cybernetics and computer
science from Reading University, England. In addition to his
role at Ferris Research, Richi is an independent technology
and marketing consultant specializing in email, Linux,
wireless, and computer security.

Steve Kirsch, Founder and Chairman of the Board of Abaca

Technology Corporation
Steve founded Abaca in 2005 with a vision to create the
perfect email spam filter. He has been involved with the
Internet and high-tech companies for more than 27 years.
Since the early 80s, Steve has founded four successful
technology companies. Prior to Abaca, he founded Propel
Software, the leader in Internet and email acceleration.
Prior to that, he founded Infoseek Corporation, which was
acquired by Disney in November 1999. While at Infoseek,
Steve was responsible for creating many of the company’s
award-winning products, including the NetSearch service,
Ultraseek Server, Infoseek Express, GO Guides, and GO
Auction. Steve’s first start-up was Mouse Systems
Corporation. Afterward, he founded Frame Technology, which
was acquired by Adobe. Steve is also an active
philanthropist and, with his wife, Michele, started a
$75 million foundation that donates to a wide variety of
charitable causes.

Where:
To register for the webinar, please click on the link below.

http://www.surveymonkey.com/s.aspx?sm=LPFKkdkFwOYltiQZtM_2bttw_3d_3d

Upon completion of the registration page, you will receive
information for accessing the webinar.

We look forward to seeing you at the webinar.

To view company backgrounds:

About Ferris Research

Ferris Research is a San Francisco-based market and technology research firm focused on messaging, content control, compliance, e-discovery, and data leak prevention. Ferris’s information service helps vendors understand the marketplace, and assists corporate IS organizations with their technology planning. More information is available at www.ferris.com or by calling +1 650-452-6215.

About Abaca Technology Corporation

Abaca Technology Corporation is an innovator in email protection and messaging security. Abaca’s patent-pending technology, ReceiverNet™, offers an advanced approach in the fight against spam — providing unprecedented levels of accuracy and guaranteeing 99 percent spam filtration. Abaca has created a portfolio of innovative products and services based on this core technology, thereby assuring users unparalleled messaging protection from spam as well as from viruses and phishing attacks. Abaca is a privately held company headquartered in San Jose, California. For more information about Abaca, please visit www.abaca.com.
Contacts

Candelori Communications Inc.
Donna Candelori, 408-774-3414 (Media)
dcandelori {at} candelori(.)com