YumDrop Selects PowerReviews to Provide Online Customer Reviews

YumDrop Uses PowerReviews to Drive Sales Leads

PowerReviews™ (www.powerreviews.com), the Internet’s most comprehensive developer of customer-review solutions for retailers and their shoppers, announced today that YumDrop (www.yumdrop.com), the leading lingerie and accessories retailer, has chosen PowerReviews to harness the power of its customer reviews, increase sales and build stronger customer relationships.

“PowerReviews allowed us to easily deliver customer-friendly, highly-informative product reviews, while also giving us critical data that we can use to evaluate product quality and make better buying decisions,” said Bill Rowell, IT Director of YumDrop.com. “The feature has caught on quickly and been very popular with our customers. On the business side, we can use the information from PowerReviews to communicate with manufacturers and evaluate the situation. It’s a win-win for both the business and the consumer!”

The PowerReviews technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly leverage customer reviews and boost their sales by giving shoppers access to the most meaningful reviews from people just like them. The user-generated content and community drives the highest sales uplift in the industry.

“We were ecstatic when YumDrop chose us to provide relevant product reviews to their customers, some of the most passionate voices in the apparel industry,” said Jay Shaffer, VP of Sales and Marketing for PowerReviews. “Our relevance-based review system is ideally suited for their highly personal and expressive line of lingerie products.”

About PowerReviews

PowerReviews (www.powerreviews.com) is an enterprise solutions company that provides customer reviews and social merchandising solutions to multi-channel retailers and their shoppers. Our technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly boost their sales. PowerReviews’ user-generated content and community drives the highest sales uplift in the industry, and in addition to working with more than 220 online retailers, including Staples, Toys “R” Us, REI, Ritz Camera, Walgreen’s, and The Sports Authority, we have also launched our own shopping portal, Buzzillions (www.buzzillions.com). The company is based in San Francisco and is backed by Menlo Ventures and Draper Richards.

About YumDrop.com

YumDrop.com, based in Worcester, Massachusetts, was launched in the Spring of 2006. YumDrop brings a fun, flirty style to the world of Lingerie. Their motto is “Be Naughty When You Wanna Be”! Even though YumDrop.com is a new site, they have extensive e-commerce experience running sites like FrightCatalog.com and ImportCostumes.com. YumDrop.com is a clean, standards based e-commerce web site that aims to be very customer centric, offering customers the best products at the best possible prices.
Contacts

For PowerReviews
Jennifer Johnson Avril, 718-871-7117 (Media)
jen {at} verbfactory(.)com