ATI Raises the Bar of Handheld 3D Graphics with the Imageon® 2380 and Imageon® 2388 Enabling an Immersive Gaming and Multimedia Experience

ATI Raises the Bar of Handheld 3D Graphics with the Imageon® 2380 and Imageon® 2388 Enabling an Immersive Gaming and Multimedia Experience

With the explosion in demand for quality visual experiences on the cell phone, ATI Technologies Inc. (TSX:ATY)(NASDAQ:ATYT) has leveraged its extensive experience with video and graphics to deliver the latest in handheld technologies with the Imageon® 2380 and the Imageon® 2388. A complete audio and visual solution, the Imageon 2380 and Imageon 2388 offer end users an enriched multimedia and gaming experience by leading the industry with the implementation of OpenGL ES 1.2, which allows developers to push the boundaries of 3D content development.

“3D gaming has become a strong, compelling feature in the handheld market and the Imageon 2388 delivers a feature-rich solution that satisfies our demands,” said Hoo Jong Kim, Senior Manager, SK Telecom. “Having partnered with ATI in the past to lead the way with 3D gaming on the mobile phone, SK Telecom is excited about the potential of the latest generation of Imageon media processors.”

OpenGL ES 1.2 allows game developers and content creators to bring more realistic detail in environments, lighting and objects, while maintaining a high level of interactivity. By alleviating a significant amount of work being done by the main processor, the Imageon 2380 and Imageon 2388 can efficiently produce 3D visual effects and drive animation with quality previously unattainable on a cell phone.

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