Dexterity vaults into Marketing and Customer Informatics

…appoints former Accenture partner as new CEO.

Chennai, India, March 26, 2008: Dexterity, a leading IT and KPO player in Research and Analytics, today announced its new business focus on Marketing and Customer Informatics. In line with this development, the company’s leadership team has been augmented by the appointment of Anantha Krishnan (Krish), a former Accenture partner as Chairman and CEO.

In its new thrust in Marketing and Customer Informatics, Dexterity will now focus on the demand-side business processes through its targeted business solutions:

· Marketing and Customer Data Management

· Analytics

· Insight Delivery

· Market Research Outsourcing (MRO)

Krish, who was a partner in Accenture’s Analytics practice in New York, is an acclaimed thought leader and expert in the area of Analytics and Marketing Strategy. He is an Alumnus of IIT Mumbai and Stern school of Business, NY.

Commenting on his role, Krish said, “These are exciting times at Dexterity. The addressable market for Marketing and Customer Informatics is growing rapidly and is about eight times larger than the current USD Four Billion addressable market in the MRO space. With our rich expertise in the domain of Research and Analytics, we are all set to aggressively tap this enormous market.”

Elaborating on the changes at Dexterity, Palanivel Kuppusamy, Founder of Dexterity said, “For close to a decade, Dexterity has been a leader in the domain of Research and Analytics outsourcing. Over the last three years, we have more than tripled our revenues and now, are well set to capture a significant portion of the larger opportunity.”

With its comprehensive portfolio of offerings, Dexterity will primarily target the sectors of Retail, CPG (Consumer Packaged Goods), MELT (Media, Entertainment, Leisure and Travel) and Market Research.

Corporate re-structuring

Palanivel Kuppusamy and Pravin Shekar, the founders of Dexterity, will continue in new leadership roles. Palanivel will oversee Strategy and Global Operations of the company; Pravin will head International Business Development and New Initiatives.

About Dexterity

Founded in 1999, the company has two offshore development facilities in Chennai and subsidiaries in USA, Germany and Sweden. Dexterity, whose clientele includes global Top 10 Market Research (MR) and Fortune 500 companies, is among the top three Indian companies providing IT and KPO services for MR.

For two consecutive years now, Dexterity has been selected by Deloitte as one of the 50 fastest growing Technology firms in India and as one of the 500 fastest growing Technology firms in APAC. Dexterity is also on Dun & Bradstreet’s list of “Top ITES & BPO companies in India”.

www.dexterity.in

For further details, please contact:

Nikhila Kesavan/Annapoorna K

20:20 MEDIA

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