Blue Dart Wins the ‘Mera Brand’ Award

Blue Dart Express Limited, South Asia’s premier integrated express courier and package Distribution Company, bagged the ‘Mera Brand’ award and a Certificate of Excellence presented by the Fast Moving Consumer Goods Federation of India at the 5th Consumer World Awards on 19th March 2008.

The verdict is the result of a nation wide consumer survey which marks a sign of trust that the consumers have placed in the Blue Dart brand.

Ketan Kulkarni, Head- Marketing, Corp. Com and Sustainability, Blue Dart Express Ltd, said “It is truly an honour to receive this award and we are humbled by this recognition. We are delighted to receive this recognition and standby our promise of delivering peace of mind for all our customers”.

‘Mera Award’ proposes to be an ISI, Agmark or FPO like mark and a certification by consumers of their trust and loyalty, to incorporate in product packaging, print and electronic media or in various marketing tools to validate the leadership in the market place.

About Blue Dart:

Blue Dart, South Asia’s premier courier, and integrated express package Distribution Company, offers secure and reliable delivery of consignments to over 17,500 locations in India.

As part of the DHL Group, Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries, and offering an entire spectrum of distribution services, including express, air freight, ocean freight, supply chain solutions, freight forwarding, customs clearance, project handling and charters through the 4 Business Units in India – DHL Express, DHL Global Forwarding, DHL Exel Supply Chain and Blue Dart.

Blue Dart was selected a Business Superbrand from over 1699 brands across 169 product categories, received the Readers Digest’s Most Trusted Brand Gold Award, and is listed in the Dun & Bradstreet top 500 companies in India. Blue Dart has won the award for Excellence in Financial Reporting from the Institute of Chartered Accountants of India and has also received the Amity HR Excellence Award. Recently Blue Dart has been Reid & Taylor Effective Retail through Effective Supply Chain Award and the Award for the Emerging Air Cargo Integrator for the Year 2008. The Blue Dart team drives marketplace leadership through its motivated people force, dedicated air capacity, cutting-edge technology, innovation, and value-added services, to deliver unmatched standards of service quality to its customers.

For further information contact:

Krishnamoorthy R

Subrato Roy

Image Inc.

Blue Dart Express

9967067542

9821338244