CarTango’s Chic “Car Soulmate Survey” Charms Women Car Shoppers

Car Soulmate Survey is the Most Popular and Trendy Interactive Media Tool for Female Consumers on CarTango.com and is Now Available to Media and Dealer Web Sites

CarTango, the Internet’s first female-centric vehicle matchmaking service, unveils Car Soulmate Survey, a fun and engaging vehicle matchmaking tool that helps women car buyers find their perfect ride and provides automotive and female-focused Web sites a simple method for attracting and retaining female consumers.

Car Soulmate Survey offers an interactive platform where buyers answer questions about their lifestyle, hobbies, and transportation needs, and then CarTango recommends vehicles based on their answers. This is the Match.com-type service that pairs buyers with their perfect vehicle instead of their perfect partner. CarTango’s Car Soulmate Survey is a fashionable and informative interactive media tool intriguing women car buyers across all walks of life.

Car Soulmate Survey is a highly effectual tool that enables media and auto dealer sites to reap notable benefits by providing another avenue for attracting and retaining female consumers. Media sites specifically are able to incorporate Car Soulmate Survey as an addendum to their Web site content, facilitating an increase to their Web site page views and demonstrating an increase in longevity to their advertising inventory through keen advertiser support. In addition to ad revenue, any leads entered into the media site will receive monetary compensation.

Furthermore, Car Soulmate Survey helps auto dealer sites attract in-market car shoppers and sell more cars. The Survey allows auto dealers to customize the tool and narrow down the results to fit within the parameters of their family’s makes and models, connecting shoppers directly to their inventory. Additionally, content within the survey can be customized to include questions relevant to a site’s locale or interests.

Industry statistics reveal that women make an estimated 80 percent of household buying decisions, including those related to car purchases. Car Soulmate Survey helps auto dealer and media Web sites provide content that appeals to women keeping them on their site longer.

“With the increasing demands on their daily lives and the many roles they play, women car buyers are primarily interested in finding an automotive retailer that focuses on providing a clear, straightforward and customer-friendly car-buying process,” said Dan Osborne, CEO, CarTango.com. “The development of this new tool reflects our ongoing effort and commitment to provide them with an online experience that addresses their specific car-buying preferences and individual aspirations. The familiarity in design and ease-of-use makes Car Soulmate Survey a tool women feel comfortable using and a method we’re more than proud to introduce.”

Click on the link below and test drive CarTango’s Car Soulmate Survey: http://www.cartango.com/SoulmateWizard.aspx

For an online demonstration and/or to receive a quote, please visit www.cartango.com or call (800) 368-6131.

About CarTango

CarTango, Inc. operates CarTango.com, the Internet’s first website specifically designed to help women find their perfect automotive match, at the best possible price and without the hassle. The revolutionary new site empowers women by providing them with a non-threatening arena where they maintain control from research to purchase. CarTango.com is comprised of a suite of indispensible tools designed to help women navigate and manage the entire car shopping process; accurately determine which vehicle best suits their needs and personality; locate the perfect car via a database of new and used inventory listings; anonymously communicate with dealers about vehicles they have for sale; and when ready, invite dealerships to compete for their business. Currently, more than 25,000 new and used car dealerships promote over 750,000 vehicles on CarTango.com. Visit www.cartango.com for more information.

Contacts

Charisma! Communications
Laurie Halter, 503-245-3140
Laurie {at} Charismacommunications(.)com