M6 is the only channel to improve its ratings year on year
M6 has posted its best Access Prime Time audiences since June 2006 (World Cup)
M6 is leader on housewives <50 on average in March 2008 with UN DINER PRESQUE PARFAIT
M6 is the only historical channel with improving audiences on Access Prime Time year on year, displaying a 10.8% average audience share from Monday to Friday (4 y.o. and over target), versus 9.3% in March 2007. This has been the highest rating on this time slot since June 2006 (Football World Cup).
Both new programmes are steadily improving their ratings:
UN DINER PRESQUE PARFAIT gathers 1.8 million viewers in March on average (2.5 millions on March 24th being the highest rating). On this time slot, M6 is leader on the housewives <50 target, reaching a 29.5% audience share on average.
100% MAG, hosted by Estelle Denis, reaches an average audience of 1.5 million viewers in March (with a highest score at 2.2 million viewers on March 24th).
This success in Access Prime Time is reinforced by steady Prime Times that still account for excellent audiences, especially thanks to PEKIN EXPRESS, NOUVELLE STAR, UEFA football matches or series like BONES or CALIFORNICATION.
In March 2008, M6 posted improved all day ratings at 10.9% compared to 10.7% in February 2008.
Contacts
M6 Métropole Télévision
Investor Relations
Marie Catherine Patry, +33 1 41 92 23 12
marie-catherine.patry {at} m6(.)fr
or
Press
Emilie Delozanne, +33 1 41 92 66 23
edelozanne {at} m6(.)fr
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