ECAST KICKSOFF PROMOTION FOR RISING COUNTRY STAR JAMES OTTO’S UPCOMING ALBUM

“Sunset Man” to Be Pre-Released on Ecast to Gain Additional Buzz Before It

Hits Store Shelves

SAN FRANCISCO, April 2, 2008 – As part of its promotional campaign for rising country star James Otto, Warner Brothers is releasing his new album “Sunset Man” a week early on the Ecast broadband network.

Already in the top ten on the country charts with the song “Just Got Started Lovin’ You,” Warner Brothers will leverage the Ecast network of 10,000 locations to raise awareness through special playlists that include Mr. Otto’s music as well as a video loop with visuals promoting the album.

“Ecast users have been gravitating to the ‘Just Got Started Lovin’ You’ single since it was released to the Ecast network in January, and the album made a natural fit for a pre-release promotion,” said Paul Koehler, label relations manager, Ecast. “By promoting James Otto’s new album on the Ecast network, the label and the artist reap the benefits of reaching their core audience through an opt-in medium and can generate strong numbers of out-of-home audio impressions for every song on ‘Sunset Man’ prior to its release date.”

Most recently Ecast proved to be a great launching pad for Flogging Molly’s latest release, “Float,” and the tour to support it. Previously, artists including LeAnn Rimes, Faith Hill, El-P, Wilco and most recently Kid Rock leveraged the interactive out-of-home network to promote album releases. In fact, recent research from Arbitron found that 70 percent of the Ecast audience felt it was a good way to introduce friends and family to music that they like. The Flogging Molly promotion in February resulted in the band’s songs taking five of the top ten slots on the Ecast BarPulse™. Ecast BarPulse is the monthly ranking of new songs played across the country on the broadband touchscreen media network.

ABOUT ECAST:
Ecast operates the largest broadband touchscreen media network in the United States, providing digital music to over 10,000 bars and nightclubs across the country. The unique touchscreen music service allows locations to put the power of choice where it should be: with the consumer. Utilizing the speed and scalability of broadband, Ecast delivers music, advertising and other forms of entertainment to the young-adults most responsible for affecting purchasing decisions and consumer trends. Ecast is changing the way people listen to music in public places and revolutionizing out-of-home advertising. Ecast’s investment partners include Crosslink Capital, DCM, El Dorado Ventures, Focus Ventures and Mobius Venture Capital. For more information, please visit www.ecastnetwork.com.

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