Digital River to Exhibit at ad:tech Paris 2008

Conference exhibit features its DirectTrack affiliate management platform
ad:tech Paris 2008

Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, today announced that it will exhibit at ad:tech Paris 2008. At the conference, Digital River will host booth, #49 which will feature its DirectTrack® affiliate management platform. The exhibition and conference is being held April 7-8, 2008, at the Palais des Congrès conference center in Paris, France.

DirectTrack, was recently enhanced to support online marketing in localized languages and currencies. The new international functionality enables users to target a diversified audience in its spoken language by providing translations for both the advertiser and affiliate interface.

The booth also will feature demonstrations of DirectTrack’s new SubID reporting capabilities. Affiliates can now effectively and effortlessly measure the success of their marketing campaigns via DirectTrack’s enhanced multi-level tracking, which provides conversion reports at campaign, adgroup and keyword levels. These reporting enhancements are designed to give affiliates an increased level of detail in their reporting and more visibility into their online business. For more information on DirectTrack, visit www.directtrack.com.

ad:tech Paris 2008 is a two-day exhibition and conference dedicated to interactive advertising and marketing technologies, such as Internet marketing, search-engine marketing, email marketing, mobile marketing and e-commerce. More information about ad:tech Paris is available at www.ad-techparis.com/_en/index.html.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for more than 40,000 software publishers, consumer technology manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; Tokyo, Japan; and Shanghai, China. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Digital River and DirectTrack are registered trademarks of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

Contacts

Digital River, Inc.
Media Contact:
Heather Morris, 952-253-8828
Public Relations Specialist
publicrelations {at} digitalriver(.)com
or
Investor Relations Contact:
Ed Merritt, 952-540-3362
Group Vice President, Investor Relations
investorrelations {at} digitalriver(.)com