‘BOBBY’S WORLD’ AND JOHNNY ROCKETS RESTAURANTS COME TOGETHER FOR NEW KIDS’ PROMOTION

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April 3rd, 2008 Leave a comment Visited 91 times, 4 so far today

LOS ANGELES, April 2, 2008 – “Bobby’s World,” Kabillion’s animated kids’ TV series created by and starring Howie Mandel, is the focus of a new kids-oriented cross promotion with Johnny Rockets, the all-American international restaurant chain.

Johnny Rockets restaurants across the United States have begun the “Bobby’s World” kids’ promotion today, which includes an in-restaurant activity sheet to be distributed to nearly 300,000 guests nationwide. In addition, the “Bobby’s World” characters will be featured on in-store posters. There will also be a :30 Johnny Rockets commercial running on Kabillion’s Video On Demand programming for the duration of the promotion as well as a web presence on Kabillion.com.

“Bobby’s World” is the Emmy®-nominated, animated kids’ TV series created by and starring superstar actor and comedian Howie Mandel, host of the NBC primetime hit series “Deal or No Deal.” The series follows the real and imagined adventures of four-year old Bobby Generic (pronounced “GEN-e-ric”), whose active imagination takes viewers on a wild ride into a world of daring adventure, incredible wonder and lots of laughs, all in pint-sized perspective. The series originally aired on FOX from 1990-98 and is now available exclusively on Kabillion, where it remains the channel’s number one show on all platforms, receiving millions of views.

“Bobby’s World’ is one of those incredibly fun retro brands for kids and young adults and we think it fits perfectly with the Johnny Rockets vibe,” explains Deb Pierson, Marketing Director for Kabillion. “We’ve also developed some great advertising and branding opportunities to extend the Johnny Rockets experience for kids to our website.”

“We are very excited to be working with Kabillion,” says Lou Anne Banks, Vice President of Marketing for Johnny Rockets. “Bobby’s World is very much in line with the family fun Johnny Rockets delivers and our Guests will love it. We value our partnership with Kabillion and look forward to future promotions.”

Kabillion, which officially launched on January 16, 2007, offers high-quality animated and live-action kids’ series entertainment, games, music and chat and is available both as a free video on-demand (VOD) channel and a free online broadband site (www.Kabillion.com). Ad-supported and completely free to its users, Kabillion also boasts a fully-vetted COPPA and CARU-compliant environment, offering parents peace of mind.

About Kabillion

Kabillion is the new multi-platform, kids’ entertainment program service launched in January 2007 and available both as a free video on-demand (VOD) channel and a free online broadband site (www.Kabillion.com). Initially launched on Comcast Cable’s Select On Demand across the US, the VOD platform it is now also available to digital cable subscribers nationwide on Bresnan cable systems, with more to be added soon. Part of The MoonScoop Group, a leading worldwide production, distribution, brand management and entertainment company, Kabillion offers high-quality animated and live-action kids’ series entertainment on both platforms. Kabillion is owned in part by Taffy Entertainment, East Coast-based REMIX Entertainment Ventures and Germany’s EM.Entertainment.

About Johnny Rockets

For more than 21 years, Johnny Rockets has offered the food, fun and friendliness reminiscent of feel-good Americana. Every Johnny Rockets restaurant offers its guests simple, great-tasting food from a menu of all-American favorites, including juicy hamburgers, American Fries and hand-dipped shakes and malts. There are more than 200 Johnny Rockets restaurants throughout the United States. The company is headquartered in Lake Forest, California and is currently franchising additional restaurants in most markets. To learn more about Johnny Rockets, visit www.johnnyrockets.com.

Marc D. Grossmann

Sr. Director, Worldwide Corporate Communications

Taffy Entertainment

21300 Oxnard St. – Ste. 100

Woodland Hills, CA 91367

818-227-8966 direct

818-999-0062 main

818-203-5698 cell

818-719-8697 fax

Skype: TaffyMarc

PR {at} taffyentertainment(.)com





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