Fashion Takes Center Stage at CTIA WIRELESS 2008

CTIA Wireless 2008

This year’s Fashion In Motion, a couture-style technology fashion show at CTIA WIRELESS 2008®, features the latest wireless devices and accessories from LG, Motorola, Samsung, Sony Ericsson, RIM, Cliphanger, Rossignol, Panda, myTego, SCOTTVEST and FunkySexyCool. Fashion In Motion takes place in the North Hall on the Mobile Entertainment eXpo stage on Tuesday, April 1, and Wednesday, April 2.

The third annual Fashion In Motion Scholarship Award of $10,000 was given to Michael Samaan, a student at the University of Bridgeport, for his product, The Savvy – a bluetooth headset constructed from a steel frame and highlighted with chrome accents. The Savvy has a simple user interface with a turn style mechanism for both volume control and receiver for answering calls.

“On behalf of CTIA, I congratulate Michael Samaan as recipient of this year’s scholarship award,” said Robert Mesirow, CTIA vice president and show director. “Mobile is fashion – almost every consumer takes style into account when purchasing a wireless device.”

Products featured in Fashion In Motion include:
LG – Voyager, Venus, Shine and Rumor handsets;
Motorola – MOTO Z9, MOTORAZR2 V8 Rose Gold, MOTOROKR E8, MOTO Q 9c Lime, and MOTORAZR 2 V8 Luxury Edition handsets;
Samsung – Gleam, a737 Slim Phone and Ace handsets;
Sony Ericsson – Z750 3G Clamshell, W350 Walkman Phone, Z555 Fashion Clamshell handsets;
RIM – 8130 Blackberry Pearl in Silver and Pink with armband and the 8310 in Titanium; 8120 Blackberry Pearl with the charging pod and stereo gateway.
Cliphanger – a durable caddy systems that fits any mobile device;
Panda – the Panda leash which attaches the cell phone to the owner;
Rossignol – Hit Jacket with a patented adjustable heating system and GoneTex Stretch ChronoMetro Jacket;
myTego – fashion skins for handsets and laptops;
FunkySexyCool – a mobile and web social community that is a fun and fast way to meet people;
SCOTTVEST/Sev – technology enabled clothing, TEC®

Macy’s provided men’s and women’s fashion from designers including Marc by Marc Jacobs, DKNY, BCBG Runway, Betsey Johnson, French Connection, Corelynn Calter, Max Studio, La Rok, Poleci, Boss by Hugo Boss, Jean Paul Gaultier, Theory, John Varvatos, Coogi, Marc Ecko, and Ben Sherman.

About CTIA WIRELESS 2008®

As the premier global event representing the $500 billion global wireless industry and the largest wireless show in the world, CTIA WIRELESS 2008 brings together all industries affected by wireless technology for three days of intense learning and networking. Visit www.ctia.org/ctiawireless.

CTIA – The Wireless Association® is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. CTIA is also recognized as the premier producer of two annual technology events representing the complete wireless, mobile and Internet industries: CTIA WIRELESS 2008 takes place in Las Vegas April 1-3; CTIA WIRELESS I.T. & Entertainment 2008 takes place in San Francisco September 10-12. Visit www.ctia.org.

Contacts

Media Strategies for CTIA WIRELESS
Cheryl Delgreco, 617-723-4004
cdelgreco {at} msipr(.)com