Intense Partners with SI Leader Datamation Group to Fuel Growth in Asia Pacific market

Hyderabad , April 3rd, 2008: Enterprise agility software products Company Intense Technologies (BSE:INTENSETECH), today announced that it is strengthening its international reach through a strategic partnership with Datamation Group, a leading System Integration provider in Malaysia. Under this partnership Datamation Group will market, sell, implement and support Intense’s Relationship-Based Communications solutions, in Malaysia and the neighboring Asia markets.

“This is a key partnership for Intense in the Asia Pacific region,” said Raghav Sahgal, CEO of Intense Technologies. “Datamation Group is a reputed System Integrator with an extensive Asia Pacific presence. They are leaders in document automation solutions with proven expertise in IT services, support and consulting,” “For Intense this partnership is very strategic and important to fuel growth of our flagship, the iECCM Suite in the region.”

“As a leader in Relationship-Based Communications Intense is intent on expanding its global clientele by offering enterprise agility to more and more enterprises globally.”

Speaking on this occasion Mr. Alex S.C. Wee, Founder and Group Managing Director, Datamation (M) Sdn Bh said, “We are excited about partnering Intense and see scope for tremendous mutual benefit, going forward. Intense’s solutions offer advantages that are proven and we look forward to offering the same to enterprises in this part of the world, too”.

Intense’s flagship enterprise agility solution, the iECCM (intelligent Enterprise Customer Communication Management) Suite is a Service Oriented Architecture driven, highly scalable Relationship-Based Communications solution for enterprises across the Telecom, Banking and Financial Services verticals.

An established market leader across the Indian Telecom space with a growing global footprint, the iECCM Suite has a compelling value proposition and can (while significantly reducing costs) enhance customer service levels and speeds, compress time to market and transform enterprise customer communications into a strategic brand building competitive advantage.

About Intense Technologies Ltd

A publicly owned enterprise agility software products company headquartered in Hyderabad (India), Intense Technologies Limited is a market leader in the Relationship-Based Communications space in India. Relationship-Based Communications can empower enterprises to craft and leverage customer intimacy, create and disseminate communications with customer-specific messaging and pool information from disparate data silos to generate richer enterprise-wide reports faster, while substantially reducing costs.

About Datamation (M) Sdn Bh

Headquartered in Kuala Lumpur, Malaysia, the Datamation Group consists of nine companies operating in six different countries. Since its inception twenty-three years ago, Datamation has expanded its activities both in terms of products, services and regional representation. Today, Datamation has several subsidiary companies incorporated in Singapore, Hong Kong, Australia, Taiwan and Thailand involved in business activities related to Data Capture, Document Imaging & Management Systems, Pre-press Imaging Systems, Electronic Ads Delivery Services, Web Based Applications and Business Process Management.

Media Contact for Intense Technologies

Sheela, enRight Media Relations

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