ATI Enters Mobile TV Market with a Complete DVB-H Solution

ATI Enters Mobile TV Market with a Complete DVB-H Solution

Leveraging its vast expertise in the DTV and handheld markets, ATI Technologies Inc. (TSX:ATY)(NASDAQ:ATYT) is introducing a single chip, DVB-H compliant, Mobile TV Receiver solution for mobile phones and other handheld devices. ATI’s Imageon® TV solutions are designed to offer handset manufacturers with system-level flexibility, high integration, low power and optimal BOM cost. The WTV100-M is a single chip front-end that integrates a dual-band RF tuner (UHF for Europe and L-Band for US) with a highly integrated DVB-T/DVB-H OFDM demodulator and all necessary discretes in a SiP (System-in-Package). The WTV100-M component interfaces seamlessly to ATI’s Imageon media processors, as the audio and video decoders, for a complete and state-of-the-art end-to-end DVB-H solution.

“ATI is uniquely positioned for the mobile TV market with its in-house DTV expertise supplying end-to-end solutions to the majority of HDTV manufacturers and many generations of media processors and mobile 3D gaming solutions to the handset market. Now ATI brings yet another differentiating innovation to mobile phones,” says Azzedine Boubguira, Director of Strategic Initiatives, Handheld Products Group, ATI. “Our solution brings real value to the Mobile DTV eco-system with reliable multi-band reception for international operation, low power for longer viewing experience and cost effectiveness for fast mass market deployment.”

The WTV100 demodulator supports most worldwide operation modes, can handle simultaneous processing of multiple services, multiple DRM solutions and integrates in hardware a decoder for Multi-Protocol-Encapsulator Forward-Error-Correction (MPE-FEC) and its memory. It also offers flexible and versatile interfaces and allows ATI to work with the industry’s best-in-class silicon RF tuners to provide an extremely compact, proven and reliable front-end component (WTV100-M).

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