IdentityTruth Reaches out to Thousands of Consumers Impacted by a Data Breach at Advance Auto Parts

In response to the recent report by Advance Auto Parts of a “network intrusion” and data breach of its network, IdentityTruth is offering a one-month special service rate of $1 for the more than fifty thousand customers reportedly impacted by the breach. IdentityTruth is a unique service that provides more complete protection than other services that only set credit fraud alerts. IdentityTruth goes beyond credit monitoring or other standard identity theft protection services to provide the most comprehensive protection available in the market–all backed by an industry-leading $2 million guarantee.

The financial information of 56,000 customers of Advance Auto Parts was jeopardized by an attack on Advance Auto Parts’ network database. According to statements, Advance Auto Parts is offering credit monitoring for one year for customers impacted by the data breach. Because credit monitoring does not in any way help to prevent identity theft, IdentityTruth is reaching out to affected consumers to offer special pricing on its comprehensive identity theft prevention technology. IdentityTruth detects real-time detected suspicious activities, fraud schemes, credit requests and related data breaches. IdentityTruth builds an individual identity profile which offers a more complete picture of a consumer’s identity risk—from credit information to SSN tracking.

“As data is stored in more locations, the risk of data exposure increases exponentially,” said Steven Domenikos, CEO of IdentityTruth. “When data breaches occur, the only way for a consumer to protect themselves is to join a service like IdentityTruth that will provide the earliest possible notification of potential identity fraud and the most complete protection available.”

IdentityTruth’s comprehensive identity theft prevention service:
Reports suspicious events in the past;
Ensures that free fraud alerts are properly activated on the consumer’s credit profile with the three credit bureaus;
Helps to predict possible fraud actions that could impact the individual in the future;
Delivers ongoing alerts about any changes to the individual’s credit and identity profile; and
Reports on any related regionalized data breach that could have impacted the individual’s identity.

IdentityTruth not only provides the Earliest Possible Notification™, but it also provides the most complete identity theft prevention service, including all of the foregoing capabilities, for the same price as other companies charge for fraud alerts alone.

For individuals who believe their information was compromised in relation to the Advance Auto Parts data breach, please contact IdentityTruth at 800-684-1336. IdentityTruth service will be offered to any impacted Advance Auto Parts customers for $1 for the first month’s service. Go to http://www.identitytruth.com/databreaches

Additionally, media interested in expert commentary on this data breach from IdentityTruth’s CEO, Steven Domenikos, should contact Michelle DeLuties, michelle {at} kelandpartners(.)com or at 508-366-2099 x122.

About IdentityTruth

IdentityTruth is the leading provider of a new breed of service to help consumers safeguard their Privacy and Identity. Through innovative technology, individuals receive the Earliest Possible Notification™ in advance of potential misuses of their identities so they can take better control. Early detection is the best protection. IdentityTruth is a privately-held, VC- funded company headquartered in Waltham, Massachusetts. Investors include Argonaut Ventures and Stata Venture Partners. For more information, go to www.identitytruth.com or call 781-684-1300.

Advance Auto Parts is not affiliated in any way with IdentityTruth and this press release should not be viewed as an endorsement by Advance Auto Parts of IdentityTruth or its Service.

Contacts

Kel & Partners
Michelle DeLuties, 508-366-2099, ext. 122
michelle {at} kelandpartners(.)com