Players Flex Their Mental Muscles With Brain Age For Nintendo Ds

Players Flex Their Mental Muscles With Brain Age For Nintendo Ds

After decades of exercising players’ thumbs, Nintendo is now moving to their minds. Brain Ageâ„¢: Train Your Brain in Minutes a Day for Nintendo DSâ„¢ will help players flex their mental muscles. Brain Age represents the first in a series of U.S. brain-training titles that already have taken Japan by storm.

Brain exercise has been a hot topic lately. Baby Boomers and test-prepping school kids alike want to challenge themselves. In fact, a recent Time magazine article cited Brain Age in its exploration of the trend of people looking for ways to exercise their brains.

But Baby Boomers picking up a video game system? It’s not as far-fetched as you might think. Three separate titles in the brain-training series are currently a huge craze in Japan. Each of them has achieved sales of more than 1 million units, with the most recent title hitting that milestone in less than a month. The craze has been fueled largely by older players, many of whom had never played a video game system before.

Read the complete Press Release