Backdrop™ Photography Solution Officially Released

Widen Enterprises has officially released its innovative photography routing and approval application, Backdrop, to complement their digital asset management (DAM) solution. Backdrop automates, centralizes and tracks all routed photography that requires approvals. The configurable nature of the application eliminates common time-consuming, administrative tasks associated with photography and creative workflows.

Industry-propelling features of Backdrop include a drag-and-drop upload interface, image routing based on upload profiles and also a configurable, multi-tier approval process. All enhancements will speed the approval process and allow for a higher level of automation of projects being routed to multiple users.

Mark Salisbury, President of Salisbury Studios, said, “Our approval process had gotten quite lengthy. With the constant waiting on approvals, we knew we needed a new solution. Widen’s Backdrop application met all of our needs and then some. The ability to quickly enter and route photos has been invaluable to our project coordinators when trying to meet close deadlines. Bottom line, Backdrop is an invaluable tool.”

Widen Enterprises is a Madison, Wisconsin based software as a service provider of digital asset management and technologies to assist marketers and brand owners with the key functions of marketing execution, creative support and sales enablement.

Contacts

Widen Enterprises
Kristina Lee
608.443.5414
klee {at} widen(.)com