MyRaceLife.com Takes Lead with Motorsports Fans

Sets Standard for Online Motorsports Networking

4D Media today announced the launch of MyRaceLife.com, the premier online social-networking community dedicated to motorsports. It will celebrate the event with a kick-off party tonight hosted by NASCAR legend, Kenny Wallace, preceding the Nationwide® and Sprint® Cup races at Phoenix International Raceway.

The Web site, www.MyRaceLife.com, is a source of information and content developed by 4D Media to provide motorsports enthusiasts of all racing genres, and any interest level, an online tool to share information and experiences and connect with other enthusiasts. MyRaceLife.com will feature online, interactive profiles of all members – both weekend warriors and professionals – complete track information, stock and homegrown video footage, and endless opportunities to connect with the motorsports community. In addition, Kenny Wallace will pen a blog for the site so racing enthusiasts can get continual firsthand accounts of the action.

“We developed MyRaceLife.com with all the functionality of Linkedin®, MySpace® and YouTube™ bundled together into a platform dedicated completely to the motorsports community,” said Thomas Carter, CEO of 4D Media. “4D Media’s existing NASCAR license made it logical to engage with experts from different racing genres to develop the most advanced platform for tracks, teams, drivers and fans to participate in a sport they love.”

4D Media plans to expand the site through a cooperative sponsorship program with tracks, teams and drivers across a broad range of racing genres, including Dirt, Open-Wheel, Club, Off-Road, MotoCross and others.

About 4D Media, Inc.

4D Media, Inc. is a leading multi-media marketing company providing one-stop interactive media marketing solutions to sports and entertainment properties. With an innovative approach to identifying and engaging consumers, the Southern California-based company helps brands develop and grow one-to-one relationships with their customers by blending brands, icons and technology. 4D Media has developed a wide array of multimedia marketing solutions that it delivers through Internet, CD/DVD-ROM and mobile applications including MyRaceLife.com. For further information please visit http://www.4dmediainc.com.

About MyRaceLife.com

MyRaceLife.com is an online social community dedicated to motorsports. Built on a state-of-the-art platform that connects tracks, teams, drivers and fans with blogs, videos and more, the site caters to each member’s interest in motorsports – whether it’s Stock Car, Dirt, Off-Road, a track owner, a driver or a fan. Building on user-generated content, MyRaceLife.com also plans to produce reality-based programming. For more information, please visit http://www.MyRaceLife.com.

Contacts

4D Media, Inc.
Thomas Carter, 760-845-7545
Thomas {at} 4DCard(.)com
or
Echo Media Group
Taylor King, 714-573-0899 ext. 29
taylor {at} echomediapr(.)com