Virtutech Presents at Embedded Systems Conference and EDP Workshop

Demonstrations of New Simics 4.0 Virtualized Software Development Platform Available in Freescale Semiconductor Booth #616 and AMCC Booth #2010
Embedded Systems Conference Silicon Valley 2008

Virtutech Participates in Freescale Semiconductor Panel at ESC Silicon Valley 2008

WHAT:
Virtutech, Inc., the leader in virtualized software development (VSD), will participate in the Freescale roundtable “Multicore Enablement” at the Embedded Systems Conference Silicon Valley 2008 in Santa Clara, CA.

WHY:
Virtutech Vice President of Marketing Michel Genard will discuss the importance of improving embedded software development through simulation on a panel sponsored by Freescale on challenges and best practices in developing on multicore.

DETAILS:
Tuesday, April 15, 2008 – San Jose, CA
– 8:00 a.m. – 9:00 a.m. PDT
– Saratoga Room, St. Claire Hotel

302 S. Market Street
Roundtable: “Multicore Enablement,” sponsored by Freescale with panelist Michel Genard, VP of marketing at Virtutech, and representatives from Wind River, MontaVista and Green Hills.

Simics 4.0 demos at Freescale Booth #616 and AMCC Booth #2010

Virtutech Discusses Simulation for Embedded Software Development at ESC Silicon Valley 2008

WHAT: Virtutech, Inc., the leader in virtualized software development (VSD), will conduct a session on “Using Simulation Tools for Embedded Software Development” at the Embedded Systems Conference Silicon Valley 2008 in Santa Clara, CA.

WHY: When engineering becomes inconvenient, expensive, impractical or just plain impossible, simulation offers a way to realize the unreal. Jakob Engblom, technical marketing manager at Virtutech, will discuss how simulation offers embedded software developers cost reduction and accessibility.

DETAILS:
Thursday, April 17, 2008 – San Jose, CA

– 8:30 a.m. – 10:00 a.m. PDT
– Salon 4, Marriott Hotel
301 S. Market Street
Session: “Using Simulation Tools for Embedded Software Development” by Jakob Engblom, technical marketing manager at Virtutech.

Simics 4.0 demos at Freescale Booth #616 and AMCC Booth #2010

Virtutech to Champion VSD Standards at Electronic Design Process Workshop

WHAT: Virtutech, Inc., the leader in virtualized software development (VSD), will participate in the “Standardization and Virtualization” panel at Electronic Design Process (EDP) Workshop in Monterey, CA.

WHY: Virtutech Vice President Marketing Michel Genard will discuss the role of standards and best practices in driving mainstream acceptance of VSD throughout the electronic systems business.

DETAILS:
Friday, April 18, 2008 – Monterey, CA
– Time TBD
– Monterey Beach Resort
2600 Sand Dunes Dr.

EDP Workshop Panel: “Standardization and Virtualization,” with Michel Genard, VP of marketing at Virtutech; Larry Lapides, VP of sales at Imperas; and Aman Joshi, director of IC systems at Sun Microsystems.

About Michel Genard

Michel Genard is an industry veteran with more than 20 years of experience in the software and hardware embedded market. His most recent position was as executive vice president of sales and business development at TimeSys Corp., where he launched LinuxLink, a Web-based Linux subscription for developers. Genard also held executive marketing positions at VirtualLogix (formerly Jaluna) and Wind River Systems. During his 12-year tenure at Wind River, Genard conceived and implemented Wind River’s first wholly owned subsidiary in Europe. Genard then moved to the United States, where he continued his career with Wind River and served as general manager of Hardware-Assisted and Stand-Alone Tools Product Division before becoming vice president, platforms marketing.

About Jakob Engblom

Jakob Engblom holds a PhD in computer systems from Uppsala university and is currently working in technical marketing at Virtutech. He has been lecturing about embedded systems programming at university courses and industry trade shows for the past ten years. From 2002 to 2005, he held a position as an adjunct professor at the department of Information Technology at Uppsala university. Jakob’s professional interests include embedded systems, embedded software development, multiprocessors, simulation technology, computer architecture, and compiler technology. He has authored more than 40 papers in the field of real-time and embedded systems, and is regularly presenting at embedded events.

About Virtutech

Virtutech, Inc. delivers product development process improvement through virtualized software development. Virtutech’s Simics is the only commercial solution that delivers the four most important criteria for successful deployment of hardware virtualization in the electronics equipment development process: speed, scalability, model availability, and control. Simics allows for a revolutionary change in the product development process at a full system level rather than a component level. Simics customers report reduced time to market, better project risk management, and lower capital expenditure, product development cost and maintenance. They have also experienced increased quality and individual productivity. Virtutech serves the needs of the world’s leading OEMs in the high-performance computing, aerospace and defense, telecommunications, and networking industries. Their customers include Cisco, Ericsson, Honeywell, IBM, MontaVista, GE Avionics, and Wind River. Virtutech is headquartered in San Jose, Calif. For more information, visit www.virtutech.com.

Contacts

Virtutech, Inc.
Michel Genard, 408-392-9144
mgenard {at} virtutech(.)com
or
Schwartz Communications, Inc.
Gina Titus or Michelle Reingold, 415-512-0770
virtutech {at} schwartz-pr(.)com