Sapient and RedDot Sponsor April 17 Webinar—Featuring Stephen Powers of Independent Research Firm—on Balancing In-House Skills and Outside Expertise for WCM Projects

WHAT:

“Understanding Who to Call with Your WCM Projects,” a new Webinar co-sponsored by Sapient (NASDAQ: SAPE) and RedDot, outlines best practices and preparation tips for implementing a successful Web Content Management system. Featuring guest Stephen Powers, Forrester senior analyst, the session will help companies who may not have the in-house expertise to complete this daunting technical challenge on their own—or may be unsure if they need to look to outside experts—and will offer up best practices on how to balance in-house resources and outside experts.

ATTENDEES WILL LEARN:
When to keep it in house: which skills, which tactics;
Calling for help: when to look to outside experts to ensure success;
Pulling it all together: Constructing a project plan that works.

TARGET AUDIENCE:

This webinar is designed for organizations evaluating or starting to implement a content management solution. Both IT and Marketing professionals will benefit from understanding the variety of expertise needed for a successful implementation.

FEATURED GUEST:

Stephen Powers, senior analyst with Forrester Research

Powers is a leading expert on multiple aspects of enterprise content management, including Web content management, digital asset management and high-end document management. He helps his clients build content management systems to implement information management strategies and improve customer experiences.

WHEN:

April 17, 2008

2:00 p.m. EDT/11 a.m. PDT

TO REGISTER:

Visit http://www.reddot.com/forresterwebinar/

About RedDot, The Open Text Web Solutions Group

Open Text, an enterprise software company and leader in enterprise content management, helps organizations manage and gain the true value of their business content. For more information about Open Text, please visit: http://www.opentext.com/.

RedDot, The Open Text Web Solutions Group with more than a decade of experience in Web Content Management (WCM), provides Web-Centric ECM solutions to create, manage and deliver the content that drives business. RedDot content management and delivery solutions are recognized throughout the industry for their legendary ease of use and feature leading multilingual support; enterprise Web 2.0 capabilities; content integration; and contextualized delivery. From midmarket to enterprise, more than 2600 clients around the world rely on RedDot to create, manage and deliver personalized Web experiences for their Intranets, Extranets and Web sites. For more information about RedDot, The Open Text Web Solutions Group, please visit: http://www.reddot.com/.

About Sapient

Sapient, a global services firm, operates two groups—Sapient Interactive and Sapient Consulting—that help clients compete, evolve and grow in an increasingly complex marketplace. Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise. Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support.

Sapient’s passion for client success—evidenced by its ability to foster collaboration, drive innovation and solve challenging problems—is the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale. Leading clients, including BP, Essent Energie, Harrah’s Entertainment, Hilton International, Janus, Sony Electronics and Verizon, rely on the company’s unique approach to drive growth and market momentum. Headquartered in Cambridge, Massachusetts, Sapient operates across North America, Europe and India. For more information, please visit www.sapient.com.

Sapient is a registered service mark of Sapient Corporation.
Contacts

Media Contact:
Sapient
Gail Scibelli, 305-581-0095
e-mail: gscibelli {at} sapient(.)com
or
Media Contact:
fama PR
Jeff Drew, 617-758-4145
e-mail: sapient {at} famapr(.)com
or
Global Headquarters:
tel: 617-621-0200
fax: 617-621-1300