Software Companies Rally to Deliver Support for New Universal Format

Software Companies Rally to Deliver Support for New Universal Format

Adobe Systems Incorporated (Nasdaq:ADBE) today announced that Hasselblad and Leica Camera AG are among the first camera manufacturers to commit to support the Digital Negative Specification (DNG). Hasselblad will work to allow export to the Digital Negative (.DNG) file format and Leica plans to include native support within their new camera models. Just a few months after Adobe announced the free Adobe DNG Converter, which translates all Photoshop® supported raw photo formats into the new universal .DNG file format, Hasselblad and Leica, along with respected software companies Phase One (Capture One), DxO Labs, Extensis Portfolio and iView, have rallied around this single unified file format for archiving raw files.

Responding to customer and industry feedback, Adobe today also announced an update to the DNG Specification. The DNG Specification now gives photographers the ability to embed the original image within the .DNG file format directly from the Adobe DNG Converter. This is particularly useful when DNG is not the original file format within the camera a photographer is shooting with.

“Hasselblad and Leica Camera are photo industry icons and innovators and their support for DNG is great news for professional photographers who want to simplify their Digital Negative workflows,” said Bryan Lamkin, senior vice president of Digital Imaging and Digital Video at Adobe. “Adobe will continue to update the DNG Specification as customers and industry partners integrate DNG into their everyday work and we look forward to their feedback.”

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