The Weather Channel Joins Earth Day Network and Green Apple Festival’s DC Celebration at National Mall

WHAT: The Weather Channel (TWC) will be shooting live from the Green Apple Festival at the National Mall in Washington, D.C., on Sunday. Produced by Peter Shapiro in partnership with Earth Day Network, this event brings together live music and environmental awareness and is billed as “America’s largest Earth Day celebration.” With involvement from environmental leaders, community activists, A-list talent and huge crowds, it will be one of the largest Earth Day gatherings in U.S. history.

WHEN:
Sunday, April 20, 2008

The Weather Channel will be live from 9:00 a.m. – 1:00 p.m. ET

WHERE: The National Mall, Washington, D.C.

PROFILES: The Weather Channel plans to capture the following:
– The free bike valet offered by the Washington Area Bicyclist Association
– Representatives from nonprofit groups like the president of Earth Day Network, the organization created by Earth Day founders in 1970; and the founder of the Cool Globes art exhibit.
– Celebrities such as actor Edward Norton and comedian Chevy Chase
– Large corporate action such as IBM’s new 3-D online game to help save the planet, FedEx’s hybrid delivery trucks, and the rise of Zipcar.
– Smaller companies doing their part like Head Count, a voter advocacy group, and Solar Panels Plus
– NASA climatologist and Columbia University professor Dr. James Hansen
– Local and national politicians and governmental organization leaders
– Musicians working to “go green” while on tour

ABOUT: The third annual Green Apple Festival will occur simultaneously at eight landmark locations across the country. Approximately 500,000 people are expected to attend the all-inclusive, interactive and free public events in New York City, Washington, DC, Chicago, Miami, Denver, Dallas, San Francisco, and Los Angeles. For a complete schedule, visit www.greenapplefestival.com.

ABOUT: A leader in the area of climate change and the environment, The Weather Channel airs Forecast Earth, the original weekly program where climate news meets green living, Saturdays and Sundays at 5 and 7 p.m. ET. The show and its Web site help viewers become more knowledgeable about environmental issues and what they can do to make a difference. The Weather Channel Forecast Earth initiative also implements “green” efforts throughout the company. For more information, visit www.weather.com/forecastearth

Contacts

The Weather Channel
Melissa Medori, 770-226-2191
mmedori {at} weather(.)com