Satyam Acquires Caterpillar Market Research and Customer Analytics Operations
General Press Releases April 21st, 2008
• All-cash transaction to acquire Caterpillar’s intellectual property and assets valued at $60 million
• Satyam to leverage acquisition to compete in market research and analytics space
• Acquisition to complement Satyam’s business consulting capabilities
HYDERABAD, April 21, 2008—Satyam Computer Services Ltd. (NYSE:SAY), a leading business and information technology services provider, and Caterpillar Inc., the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, and industrial gas turbines, have agreed to terms for the sale of Caterpillar’s Market Research and Customer Analytics (MR&CA) operations. The deal calls for Satyam to acquire Caterpillar’s MR&CA intellectual property and assets for $60 million. Satyam will also launch a business unit to provide MR&CA solutions and services globally to Caterpillar and to its other customers in various industries.
The acquisition will strengthen Satyam’s relationship with Caterpillar. Satyam will now support Caterpillar in segmentation, promotions, forecasting, new product development, service, validation, and customer survey execution, among other areas.
“We were honored to be named one of Caterpillar’s few strategic partners in 2005, and this acquisition further demonstrates the trust both organizations have in each other,” said Satyam Chairman B. Ramalinga Raju. “It also accelerates development of our business transformation capabilities and further enhances our end-to-end business solutions—from strategy on through to BPO. It is a significant step in our march toward becoming true business transformation partners with our customers.”
“We are pleased to expand our relationship with Caterpillar,” said Subu D., the director and senior vice president of Satyam’s Manufacturing and Automotive Group. “This acquisition provides us with a world-class platform to drive leadership and innovation in this space. Satyam will unlock the potential in the intellectual property and assets to offer high-end, differentiated MR&CA solutions and strategic services to Caterpillar and our other global customers.”
Caterpillar’s MR&CA IP and assets will complement Satyam’s business consulting capabilities, deep industry knowledge, and market research processes, enhancing Satyam’s offerings in these areas and enabling it to establish itself at the forefront of the substantial KPO market. According to a NASSCOM study, the KPO industry will reach US$17 billion by 2010, with India accounting for about $12 billion. Market research and analytics—tools and processes inherent in organizations’ strategic planning—will constitute about 25 percent of that sum. Satyam is well positioned, thanks to the acquisition, to offer these strategic services to the greater marketplace, a step in line with its objectives to transform its clients’ businesses.
To accommodate Caterpillar’s MR&CA requirements, as well as those of other organizations, Satyam will launch innovation centers in India, Europe, North America, Latin America and Asia Pacific. These facilities will enable Satyam to provide a full suite of innovative services—specifically, the gathering, storing, accessing, and analyzing of data—to global companies in manufacturing, financial services, healthcare, telecommunications, and other industries.
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About Satyam
Satyam (NYSE: SAY), a leading global business and information technology services company, delivers consulting, systems integration, and outsourcing solutions to clients in 20* industries and 63* countries.
Satyam leverages deep industry and functional expertise, leading technology practices, and an advanced, global delivery model to help clients transform their highest-value business processes and improve their business performance. The company’s 51,127* professionals excel in engineering and product development, supply chain management, client relationship management, business process quality, business intelligence, enterprise integration, and infrastructure management, among other key capabilities.
Satyam development and delivery centers in the US, Canada, Brazil, the UK, Hungary, Egypt, UAE, India, China, Malaysia, Singapore, and Australia serve 654* clients, including more than one third of the Fortune 500. For more information, see www.satyam.com.
*As of March 31, 2007
Satyam Contacts
For clarifications, write to us at MediaRelations {at} Satyam(.)com
Or contact our global PR representatives at:
India Vishwesh Iyer vishwesh.iyer {at} ogilvy(.)com
+91 9820053697
US Siobhan Aalders Siobhan.Aalders {at} ogilvypr(.)com
+1-212-880 5341, +1 347 387 0733
Europe Clare Gibbins clare.gibbins {at} uk.ogilvypr(.)com
+44-20-7309 1037
Asia-Pacific Reshma Wad Jain, Reshma {at} wer1(.)net
+65 6737 4844, +65 981 40507
Safe Harbor
This press release contains forward-looking statements within the meaning of section 27A of Securities Act of 1933, as amended, and section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements contained herein are subject to certain risks and uncertainties that could cause actual results to differ materially from those reflected in the forward-looking statements. Satyam undertakes no duty to update any forward-looking statements. For a discussion of the risks associated with our business, please see the discussions under the heading “Risk Factors” in our report on Form 6-K concerning the quarter ended June 30, 2006, furnished to the United States Securities Exchange Commission on July 28, 2006 and the other reports filed with the Securities Exchange Commission from time to time. These filings are available at http://www.sec.gov.
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Tags: Australia, Brazil, Canada, Caterpillar, China, Egypt, Hungary, Hyderabad, India, Malaysia, Satyam Computer Services, Singapore, UAE, United Kingdom, US
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