Longwood Software Enables Web-Based Marketing and Sales Collaboration with TagTeam Discussions

Marketing Intranets, Sales Portals, and Partner Extranets Gain Dynamic Dialogues

Longwood Software, developer of the TagTeam® marketing materials management system (www.tagteam.com), has introduced Discussions, a new TagTeam capability that supports collaboration, dialogue, and user-provided content across marketing and sales operations. TagTeam Discussions provide an open channel for group interaction, individual input and best practices – fundamental capabilities for Web 2.0 B2B marketing and selling.

The Discussions facility is similar to blogs and forums, but is more flexible, and easier to use and to administer. Users can submit comments, answer questions online, request input on topics, provide online review of documents, and share experiences and expertise.

“We recently test-launched the Discussions capability, and are already seeing it benefit our communications with one another,” said the Marketing Communications Manager for a major manufacturing company. “Now, everyone in our Marketing/Sales and Customer Service departments can see what others are talking about, what questions are being asked, and what people are excited about. Our sales reps get inspired by other reps’ experiences and discover new ways that they can be more successful.”

“TagTeam Discussions is a new style of easy, fast online communication that builds stronger teams, encourages wider participation and direct input, and provides useful information that an organization can act upon,” said Scott Richardson, Longwood Software CEO. “Now, all of a company’s audiences can converse online in a way that is increasingly familiar on the Web.”

TagTeam offers electronic fulfillment capabilities, including a searchable database for marketing assets; a visual shopping cart for collecting items for distribution; multiple email delivery modes; and click-through tracking of electronically-fulfilled materials. TagTeam is designed for “out of the box” use.

Longwood Software, Maynard, MA, is a leading provider of on-demand solutions for marketing and sales teams in manufacturing, technology, and business services. The company’s TagTeam service is an innovative solution for managing and delivering marketing information via the Web. TagTeam is used by leading companies including American Greetings, Beiersdorf, Corning Life Sciences, Dunkin’ Brands, Essilor of America, Kronos, Silicon Graphics, The MathWorks, and Thermo Fisher. For information visit http://www.tagteam.com.

TagTeam and TagTeam.com are trademarks of Longwood Software Inc. All other trademarks or registered trademarks mentioned herein are the property of their respective owners.
Contacts

Shock PR, Inc.
Christine Shock, 508-743-9993
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