ModeLabs: MERIDIIST, A Classical Instrument for Mobile Communications

Encouraged by the great success registered during its preliminary presentation at the Basel Watch Fair, ModeLabs Group (Paris:MDL) and TAG Heuer have decided to finally unveil the official photographs of MERIDIIST, the first communication instrument developed by a Swiss luxury watch brand. Meticulous, secular watchmaking knowledge combined to mobile phones has lead to the creation of communication instrument of extreme precision and sustained performance.

No effort was spared during three years of research and development to attain the highest standards of user comfort and durability, to select the most exclusive watchmaking materials and assemble them with master craftsmanship.
430 separate components have been designed in the best engineering facilities and hand assembled in France.
The 316L quality steel used for the best watch cases has been processed with the most advanced technologies to provide impeccable finish.
The mobile’s two screens are covered with sapphire crystal, a scratch-proof material, second hardest in the world after diamond, used in aeronautics applications for its perfect transparency.
A breakthrough independent display of time allows switching to a chronograph function or identifying incoming calls.
Unmatched comfort as expressed by up to 28 days of power reserve, allowing 7 hours of communications.

MERIDIIST, an iconic and timeless communication instrument.

ModeLabs Group confirms the launch of MERIDIIST during the second half of 2008.

http://www.tagheuer.com/phones/meridiist/

About ModeLabs Group

ModeLabs Group, designer of made-to-measure mobile phones and telecom distributor, is a new generation player in the mobile phone sector. The company designs, develops and markets mobile phone handsets, accessories and services in an integrated and flexible manner for mobile phone operators, retailers and brands.

Thanks to the combination of its marketing expertise and its technological know-how, ModeLabs Group is meeting the growing demand for Telecom market segmentation by giving brands, operators/MVNO or distributors the opportunity to create their own range of mobile phones, accessories and services.

Its activities are organized around two poles:

ModeLabs Distribution, specialist in the distribution of mobile telephones and accessories and the number 1 in France.

ModeLabs Conception, for design and development activities relating to tailor-made handsets and innovative technological products in the Bluetooth sector.

ModeLabs Group is listed on the Euronext-Paris Eurolist.

(”MDL” code, ISIN code: FR0010060665, SBF 250).

www.modelabs.com

About TAG Heuer

TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is the largest and fastest growing luxury Swiss watch brand. The Swiss watchmaking legend draws upon its active engagement in the world of sports to create the most accurate measuring instruments and sports watches in the world. TAG Heuer is today the first watchmaker ever to master luxurious Chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second. From the Olympic Games in the 1920s to its role as official timekeeper to within 1/10,000th of a second for the legendary Indy 500, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher, as reflected in its partnership with Kimi Raïkkönen, 2007 F1 World Champion and Scuderia Ferrari driver. TAG Heuer also partners the Team Vodafone McLaren Mercedes in Formula 1 and its two aces: Fernando Alonso, two-time Formula 1 world champion in 2005 and 2006 and this season’s revelation, Lewis Hamilton. With world number 1 golfer Tiger Woods and WTA star tennis player Maria Sharapova, with Nascar idol Jeff Gordon, Champcar four times world champion Sébastien Bourdais, as well as Hollywood superstars Brad Pitt, Uma Thurman and Bollywood icon Shah Rukh Khan, TAG Heuer more than ever epitomizes Sport and Glamour!

Contacts

Press Relations
Onzeway
Béatrice Peyrelongue, +33 (0) 1 44 90 87 43
beatrice.p {at} onzeway(.)com