NetCracker Focuses on New Service Delivery Models and Application of SOA to IP Services At SOFNET 2008

Breakthrough Service Collaboration and Service Ecosystem Concepts to be Discussed
SOFNET 2008

NetCracker Technology announced today that it will draw on its extensive experience in service delivery innovation at the SOFNET event taking place at Olympia National Hall, London, from April 28–May 1, 2008. NetCracker is the leading provider of OSS solutions for Mobile, Fixed, and Cable Service Providers — helping them achieve increased efficiencies and deliver innovative new services quickly.

New Service Delivery Models

Sanjay Mewada, NetCracker’s Vice President of Strategy, will speak on the panel “Service Evolution — Building the Service Ecosystem — A Best-Practice Approach to New Service Innovation”. Sanjay will explore the concepts of service collaboration, service ecosystems, and service syndication — and their ability to speed the delivery of complex, next generation services.

Sanjay will be joined by representatives of Microsoft and Telefonica. The three companies are contributing to the TM Forum’s “Building Marketplaces With Managed Syndicated Services” Catalyst Project that will be presented at Management World 2008 in Nice, France. The Catalyst Project will be a working demonstration of the creation and delivery of a multi-operator product offer.

“In today’s market, the rapid development, delivery, and monetization of innovative, user-focused services is crucial to a Service Provider’s success,” said Sanjay. “NetCracker is the leading provider of solutions that enable Service Providers to create, bundle, and deploy complex next generation services over Network and IT domains.”

Application of SOA to IP Services

Bob Titus, NetCracker’s Vice President of Global Converged Solutions, will speak on the panel “Leveraging SOA to Achieve Flowthrough for IP-Based Services”. Using customer case studies, he will demonstrate the benefits of modular and SOA solutions to service delivery and fulfillment.

NetCracker’s ability to transform the Service Layer and manage Network and IT from a single platform allows Service Providers to speed the delivery of complex new services. Using NetCracker’s flexible and scalable solutions, leading Service Providers around the world have achieved rapid service delivery, streamlined operations, closer customer relationships, and reduced service delivery costs.

About NetCracker Technology

NetCracker Technology is the leading global Solution Company enabling Service Providers to deliver rapidly and manage effectively convergent and content-rich offerings. NetCracker delivers service and resource management through its software and implementation expertise. NetCracker’s portfolio includes a comprehensive suite of product modules as well as specialized vertical solutions (such as Triple Play), all pre-integrated with the NetCracker Framework. Founded in 1993, NetCracker Technology is headquartered in Waltham, MA, and can be reached at +1-781-419-3300 or www.NetCracker.com.

NetCracker is a registered trademark of NetCracker Technology Corp. All other company or product names mentioned in this press release may be trademarks or registered trademarks of the respective companies with which they are associated.

Contacts

SmartMark Communications for NetCracker
Juliet Shavit, 215-504-4272
jshavit {at} smartmarkusa(.)com
or
NetCracker Technology
Donna Bastien, 781-419-3367
Director of Marketing, NetCracker Technology
Donna.Bastien {at} NetCracker(.)com