PLATINUM-SELLING AUGUSTANA TEAMS UP WITH ECAST FOR PROMOTION OF LATEST ALBUM

“Can’t Love, Can’t Hurt” to Be Pre-Released on Ecast to Reach Young Adults and Music Enthusiasts

SAN FRANCISCO, April 23, 2008 – Joining previous promotion efforts from Flogging Molly and James Otto, piano-driven pop band Augustana is premiering their upcoming album on the Ecast network.

Beginning today, Augustana’s “Can’t Love, Can’t Hurt” went live across Ecast’s more than 10,000 nationwide venues nearly one week before its release in stores. To drive music plays of the album, it appears in proven promotional features including Ecast’s Just Added playlist as well as an artist-dedicated interactive video loop and the Ecast New Releases video loop, which are seen by half million music enthusiasts each week.

Since their 2003 debut album, Augustana has been gaining traction, much with the help of Grammy winning producer Stephen Short, exclusive promotions and the MySpace social network. In 2005, their hit single “Boston” from “All the Stars and Boulevards” sold one million copies, and the album reached #1 on the Billboard Top Heatseekers chart. They have also toured with arena-packing bands including Counting Crows, the Goo Goo Dolls and Snow Patrol.

“Like many bands today, Augustana has built substantial buzz using online vehicles such as MySpace,” says Lisa Tiver, SVP business affairs, Ecast. “The Ecast music network is an excellent complement to any online promotional campaign, targeting young adult influencers when they are out of home, having a good time and actively engaged with the music experience.”

Most recently Ecast proved to be a great launching pad for Flogging Molly’s latest release, “Float,” and country star James Otto’s “Sunset Man.” Promoting a new release on the Ecast network is a winning combination for bands and artists trying to reach the young, music listening audience. In fact, a recent Arbitron study found that the touchscreen broadband network not only reaches the coveted 21-34 age demographic, but Ecast consumers feel passionately about music and 70 percent felt it was a good way to introduce friends and family to music that they like.

ABOUT ECAST:
Ecast operates the largest broadband touchscreen media network in the United States, providing digital music to over 10,000 bars and nightclubs across the country. The unique touchscreen music service allows locations to put the power of choice where it should be: with the consumer. Utilizing the speed and scalability of broadband, Ecast delivers music, advertising and other forms of entertainment to the young-adults most responsible for affecting purchasing decisions and consumer trends. Ecast is changing the way people listen to music in public places and revolutionizing out-of-home advertising. Ecast’s investment partners include Crosslink Capital, DCM, El Dorado Ventures, Focus Ventures and Mobius Venture Capital. For more information, please visit www.ecastnetwork.com.

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This release is available on the KCSA Strategic Communications site at www.kcsa.com.