BenQ Asia Pacific Reports Strong Q1 LCD Monitor Sales

BenQ Asia Pacific Reports Strong Q1 LCD Monitor Sales

BenQ Asia Pacific*1 reported today on first-quarter results for its LCD monitor business. These results showed that unit shipments of the company’s LCD monitors increased by 41.6% in Q1 2008 compared to Q1 2007, significantly outperforming the overall market, which grew by 15.6%. Just since the previous quarter, Q4 2007, shipments increased by 24.8%, in contrast to the broader market, which saw an increase of just 2.2% according to the “Quarterly Desktop Monitor Shipment and Forecast Report” released by the NPD Group’s DisplaySearch.and 20″ widescreen LCD displays, which BenQ has successfully targeted at mainstream market segments in ASEAN countries. Meanwhile, BenQ’s 15″ widescreen LCD display has also sold well, drawing on demand created as CRT displays are phased out in emerging markets. Moreover, BenQ’s 22″ widescreen and 24″ widescreen LCD displays are catering to customer needs in more mature markets.

“By taking advantage of our core strengths in product innovation, versatile marketing strategies and solid local partnerships, BenQ has had a record quarter for LCD monitor sales,” said Danny Yao, director of BenQ Asia Pacific Corp.

The newly launched BenQ V2400W exemplifies BenQ’s innovation capabilities. It not only features HDMI support, 1080p full HD support, a 2ms gray-to-gray response time, and 4000:1 dynamic contrast ratio, but also BenQ’s new Kinergy design language, which evokes a sense of motion through static forms—also helping the BenQ V2400W win design awards such as the 2008 iF and red dot. The off-center base stand and curved back plate are unexpected yet appealing visual accents that help transform a utilitarian high-tech device into an aesthetically pleasing object.

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