Unica Positioned in the Leaders Quadrant in Leading Industry Analyst Firm’s “Magic Quadrant for Multichannel Campaign Management 2008”

Unica Corporation (Nasdaq:UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that it has been positioned in the “Leaders’” quadrant of Gartner, Inc.’s “Magic Quadrant for Multichannel Campaign Management, 2008” report, by Adam Sarner.1

The Gartner Magic Quadrant evaluates vendors for their ability to execute and completeness of vision. Gartner defines “Leaders” as companies that “consistently do considerably better in overall campaign management performance for basic and advanced campaign management, as well as for integration with e-marketing. Leaders have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.”

“At Unica, we feel that we provide our global customers with the industry’s best overall value proposition and the broadest range of online and offline campaign management capabilities to meet their changing needs. We’re proud that Gartner has positioned Unica in the Leaders Quadrant in the Magic Quadrant for Multichannel Campaign Management,” said Yuchun Lee, chief executive officer of Unica Corporation. “We believe our position validates our efforts in creating market-leading campaign management software. By offering enhanced cross channel analytics, Marketing Performance Management (MPM) analytics and Marketing Resource Management (MRM) capabilities, we give marketers an end-to-end campaign management solution unrivaled in the marketplace.”

Unica’s flagship campaign management solution, Affinium® Campaign™, is a complete interaction and campaign management solution that allows marketers to create, test, optimize, deploy, and measure highly personalized, multichannel communications strategies. With other modules in Unica’s Affinium enterprise marketing management (EMM) software suite, Affinium Campaign enables marketers to weave the usually disparate “touches” organizations have with customers into more seamless and relevant dialogs across in-bound and outbound channels.

For more information on Unica’s offerings, please visit: www.unica.com.

About the Magic Quadrant

The Gartner Magic Quadrant is copyrighted 2008 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica’s Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica’s historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica’s expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica’s software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to continue to be positioned in the “Leader’s” quadrant in the Gartner report ; the potential that Unica software will not help a customer streamline its processes, spend less time executing its marketing programs or optimize its business results; and failure to properly protect Unica’s proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2007 under “Risk Factors” could cause Unica’s performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

1 Gartner Research “Magic Quadrant for Multichannel Campaign Management, 2008” by Adam Sarner April 25, 2008
Contacts

Greenough Communications
Anne Mathewson, 617-275-6528
amathewson {at} greenoughcom(.)com