BrandExtract Develops New Brand for Data Projections

“Simply Connected” tagline conveys company’s unique brand promise

BrandExtract, LLC created a new brand identity system for Data Projections Inc., a leading audio/visual systems designer, using its BrandExtract brand planning and development model.

BrandExtract designed a modernized logo, a new look and feel for Data Projections’ Web site (www.dataprojections.com) and company materials, and a new tagline — “Simply Connected.”

“Data Projections designs and integrates audio/visual systems for use in classrooms, corporate offices, and government agencies. Our positioning analysis revealed that making it easy for customers to connect with internal and external audiences through reliable audio/visual communication is Data Projections’ value proposition. ‘Simply Connected’ conveys this unique brand promise,” said BrandExtract President and Chief Creative Officer Bo Bothe.

“With BrandExtract’s guidance, we were able to take a more strategic approach to the way we market ourselves and our capabilities. From our logo and tagline to our Web site, our customers now come away with one consistent message that conveys who Data Projections is and what we stand for. We couldn’t be more pleased with the work that BrandExtract has done,” said Data Projections Vice President of Sales and Marketing Matthew Zaleski.

As part of the branding effort, BrandExtract completed a redesign of Data Projections’ Web site, including new organization, navigation systems, enhanced search functionality, a fresh “look and feel” and expanded content. BrandExtract’s next-generation content management solution, SAM v2, provides a robust content management solution for Data Projections’ new Web site. The end result is a site that showcases Data Projections’ innovation and customized solutions.

About Data Projections

Established in 1987, Data Projections is a leading audio/visual systems designer and integrator providing advanced communications products, support services and technology solutions for educational, governmental and corporate environments. From system design to installation and product training to service and support programs, we connect our clients with customized end-to-end solutions that are scalable, reliable and, above all, simple to use. Data Projections has offices in Austin, Boise, Dallas, Houston and San Antonio.

About BrandExtract, LLC

BrandExtract, LLC is an award-winning branding and integrated communications firm that guides growing companies by providing strategic branding solutions, marketing communications, advertising, print and interactive services.
Contacts

BrandExtract, LLC
Cindy Shanley, 713-942-7959
Director of communications and PR