Bazaarvoice Radius Launches to Help Marketers Execute Integrated Social Commerce Strategies

New directory at www.bazaarvoice.com/radius showcases eCommerce, advertising, and interactive services offerings that are interoperable with Bazaarvoice’s award-winning social commerce applications

Bazaarvoice, the worldwide leader in hosted social commerce applications that drive sales, today unveiled Bazaarvoice Radius (www.bazaarvoice.com/radius), a breakthrough program designed to accelerate the strategic adoption of social commerce by brand marketers, direct marketers, agencies, and technology vendors.

Bazaarvoice Radius provides participating partners with an integration platform to add user-generated content and social capabilities to their own offerings. For marketers, the new program offers a comprehensive directory of leading eCommerce, advertising, and interactive services offerings that are interoperable with Bazaarvoice’s award-winning social commerce applications. Marketers can now easily research and evaluate proven technology integrations that maximize the impact of their investments in user-generated content and social commerce – all in one location.

“The rise of all things social – media, commerce, and networking – has created a mandate for every business to develop new marketing strategies focused around customer-to-customer conversations and user-generated content,” said Brett Hurt, founder and CEO of Bazaarvoice. “In turn, every company in our industry must support social initiatives or risk falling behind the competition. Bazaarvoice Radius brings together the ideas, resources, and people necessary to achieve these goals and accelerate the strategic adoption and best uses of social commerce technologies by marketers, vendors, and agencies.”

MarketingCharts reports that over 93% of online businesses intend to add Web 2.0 capabilities in 2008. Bazaarvoice Radius provides these businesses with a directory of solutions and services that can best support their evolving social commerce strategies and extend the value of their user-generated content. The program features offerings from Bazaarvoice partners in the categories of eCommerce platforms, eCommerce solutions, syndication, advertising networks, and advertising agencies. Bazaarvoice clients can quickly identify new integration opportunities to drive sales with their current user-generated content: throughout their web site, in email and other outbound marketing, onto portals and comparison shopping engines, and in online and traditional marketing campaigns.

For partners, Bazaarvoice Radius provides access to the ideas, technologies, and tools needed to integrate social components into their existing offerings. Qualified partners gain access to XML datafeeds, web services APIs, and implementation support from the Bazaarvoice team. The program also helps partners market their integrations through the Bazaarvoice web site, webinars, and case studies.

“When our partners make the commitment to innovate with us, we have every incentive to help them by providing best practices and resources to deploy, test, and optimize our integrated solutions,” said Brant Barton, Bazaarvoice co-founder and vice president of business development. “By helping to enable our partners, we are delivering massive value to our clients by opening up new opportunities to innovatively leverage their social commerce investment.”

About Bazaarvoice

Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews and Ask & Answer™ deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated review content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels.

Bazaarvoice was named to the 2007 Red Herring Global 100 and 2006 Red Herring Top 100 lists and received the 2006 ClickZ Marketing Innovation of the Year award. Bazaarvoice currently serves over 200 eCommerce leaders including Bass Pro Shops, Dell, Macy’s, Office Depot, Inc., Overstock.com, PETCO, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX and offices in London, UK. For more information, please visit the company’s Web site at www.bazaarvoice.com, read the blog at www.bazaarblog.com, or email info {at} bazaarvoice(.)com.

Contacts

Bazaarvoice
Renee Newby, 757-651-6554
renee {at} bradypr(.)com