PR@vantage Evolves to Vantage Communications

New Corporate Identity Highlights Agency’s Evolution beyond “@” Sign to Reflect New Media Services and Expertise

PR@vantage, an award-winning technology public relations firm, announced today it is changing the name of the agency to Vantage Communications. The new name highlights the evolution of the agency beyond the “@” sign to reflect the agency’s leadership in integrating branding, messaging, video and social media into clients’ campaigns.

One of the main catalysts for initiating this change came from the evolving face of public relations and the rise of new media. Vantage Communications has added an internal video production team, Vantage Video, led by a former CBS TV producer. Vantage Video is a full service video production department that develops, produces and edits videos for clients. These changes allow Vantage to stay on the cutting-edge of new media for clients.

Additionally, Vantage Communications is launching a user-friendly website and blog. The website incorporates video and new media capabilities. For example, instead of having the usual quotes from clients and people in the agency, the website incorporates videos that allow people to speak for themselves. Additionally, visitors can easily view the video coverage that Vantage Communications garners for its clients.

“Starting in the 1990s, we chose the name PR@vantage in recognition of how the Internet would change the way technology companies and our agency did business,” said founder and CEO of Vantage Communications, Ilene Adler. “We spend a great deal of time and effort ensuring that our clients are receiving the most creative and effective public relations programs that incorporate blogs and new media. Our new brand and website better reflect the evolution of the agency and showcase these capabilities.”

This name change reflects Vantage Communications’ expansion to include wireless and mobile applications, social media and clean tech. Every client gets a team of professionals that are a mix of people with over 20 years of experience in the tech industry paired with savvy, young professionals well-versed in today’s ever changing communications trends. By having such diverse teams, the company produces tangible, high impact results that generate raised awareness and increased sales.

About Vantage Communications

With offices in San Francisco, New York and Orlando, Vantage Communications is an award-winning public relations agency specializing in high technology, including semiconductors, VoIP, Web 2.0, green-tech, security, wireless, broadband, video, Internet, software, networking, financial, venture capital and optics. The firm was formed in 1990, and changed its name from PR@vantage in 2008.

Contacts

Vantage Communications
Catriona Harris, 407-767-0452 ext. 222
Account Director
charris {at} pr-vantage(.)com