Microtrends “Quiz” Goes Live on Facebook

Mark Penn, author of Microtrends: The Small Forces Behind Tomorrow’s Big Changes, along with his co-author Kinney Zalesne, announced today that the Microtrends “Quiz” has gone live on Facebook. By logging onto Facebook, adding the Microtrends application (located at http://www.facebook.com/apps/application.php?id=10036567867), and taking the short Microtrends quiz, Facebook users can find out “Which 1% Are You” — and compare results with their friends.

In Microtrends: The Small Forces Behind Tomorrow’s Big Changes, Penn and Zalesne argue that it takes just one percent of society to make or break a business, tip an election, or start a social movement. The book showcases 75 under-the-radar — but intense and growing — groups who are poised to determine our future, including everything from “Old New Dads” to “Pet Parents” to “Southpaws Unbound.”

Now readers can find out which Microtrends they are, and ultimately connect to others in their group. Microtrend-spotters can also submit their own trend ideas to the Microtrends Contest at http://microtrending.com/contest.php.

“We are thrilled by the reaction to the book,” said Penn. “It seems to be popular among both business readers and the general public, and we are delighted to have this chance to take Microtrends to the next level — making it both personal and interactive.”

Published in September, 2007, by Twelve, Microtrends made the New York Times bestseller list and was a Wall Street Journal top-ten business seller. Called “addictively interesting” by Booklist and “unrelentingly fascinating” by the New York Times, Microtrends was also one of the Top Ten books sold on college campuses.

Contacts

For Penn and Zalesne
all media inquiries:
Kinney Zalesne, 202-962-3046
Email: kzalesne {at} ps-b(.)com