BuzzCity sees exponential growth of mobile advertising in the U.S.

Year-over-year growth of 917 percent in myGamma Advertising Network in the U.S.; Company expects monthly ad views to increase to 100 million by end of June

Singapore, May 13 2008 – BuzzCity (www.buzzcity.com), a provider of global wireless communities and consumer services, today announced that it has seen year-over-year growth of 917 percent in mobile ads served across its mobile advertising network in the U.S. In addition, the company expects mobile ads served on its network in the U.S. market to reach more than 100 million ad views per month by the end of Q2.

BuzzCity’s myGamma Advertising Network serves ads on more than 2,000 mobile publisher sites in 70 countries in the U.S., Europe, Asia and Africa, and on the company’s myGamma mobile social networking community. myGamma and the myGamma Advertising Network have been quietly operating in the U.S. market for more than a year now. BuzzCity recently marked its official launch in the U.S. by announcing the planned opening an office in San Francisco this summer.

“The U.S. mobile market is primed for huge mobile advertising growth,” said K.F. Lai, BuzzCity CEO. “As operators and carriers continue to move toward unlimited data plans and awareness of the mobile Internet continues to grow, we expect to continue to experience massive growth in ad impressions in the market this year.”

The U.S. is now in 4th place in the company’s latest quarterly mobile advertising index, which measures the total number of ads served during each three month period of the fiscal year. For the period between January 1st and March 31st, approximately 132 million ad impressions were recorded across BuzzCity’s U.S.-based publisher partners and on the U.S. version of its myGamma social networking community.

The myGamma Advertising Network serves both banner and text ads on mobile devices, and provides advertisers with tools and analytics that allow them to target their campaigns and easily track results. In Q1 this year, the network’s top 10 markets served a total of 2 billion ads, which represented year-over-year growth of 800 percent.

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For more information please contact:

Brian Kovalesky

For BuzzCity

818-943-5687
briankov {at} gmail(.)com

About BuzzCity

BuzzCity is a developer of global wireless communities and consumer services. Established in 1999 in Singapore, BuzzCity today operates the world’s largest wireless community – mygamma.com – for two distinct audiences: the newly connected emerging middle class in developing markets and the blue collar sector in developed regions. These “unwired” consumers are accessing the mobile Internet on their phones due to widespread and affordable wireless access.

BuzzCity provides marketers with unprecedented opportunities to reach this audience via its far-reaching advertising, merchant and publisher programs. Additional information can be found at www.buzzcity.com.